I just finished listening to a podcast that features George Needham of OCLC discussing the recently released “Perceptions of Libraries and Information Resources“. If you don’t have time to read the report, Needham does summarize some of the most salient findings. Among the ones he mentions is that only one percent of the people surveyed indicated they begin their Internet research at a library web site. I would be interested to know if that sort of data is broken down by type of respondent. Is that number consistent for college students or are academic libraries more effective in connecting with their user communities? Needham mentions the importance of the library community communicating to the user community what it offers, and I think it’s well recognized in our profession that we need to market, promote, and educate users about our resources. With the advertisements it places in publications like the Chronicle, OCLC certainly tries to help in this effort. It would be interesting to know if the new report tells us how we are doing. The podcast runs about 40 minutes.