Spending Time, But Not Money

In a New York Times interview, the new CEO of the Borders bookstore chain deftly avoids focusing on the fact the chain is losing money rather faster than expected but mentions this interesting tidbit.

“Our customers on average spend a lot longer in a store than what I’ve been used to,” he said. But, he added, “they like our stores; they’re staying there, but they’re not spending as much as they could.”

Hey, come on over to the library!

Librarians, of course, have noticed there’s a social function that we fulfill – that pays off in ways we don’t have to measure in sales. Though B&N and Borders often get the credit for creating the hospitable book-lined social space, we’re merely rediscovering what libraries have meant to their public for years.

Rory Litwin included an address on this subject in the previous incarnation of Library Juice a few years ago – “The Library as Social Centre” by a fellow Minnesotan, Gratia Countryman.

Many of our libraries are now housed in beautiful buildings, in which case, the building as well as the books becomes a means of social influence. If there is need of a home for social intercourse and amusement, the library may legitimately attempt to furnish such a home within its walls . . . The whole building at all times should be managed in the broadest spirit of hospitality; the atmosphere should be as gracious, kindly and sympathetic as one’s own home. Then do away with all unnecessary restrictions, take down all the bars, and try to put face to face our friends the books and our friends the people. Introduce them cordially, then stand aside and let them make each other’s blessed acquaintance.

This certainly predates the big box bookstore – she delivered this speech at the Minnesota Library Association meeting of 1905!

About Barbara Fister

I'm an academic librarian at Gustavus Adolphus College in St. Peter, Minnesota. Like all librarians at our small, liberal arts institution I am involved in reference, collection development, and shared management of the library. My area of specialization is instruction, with research interests also in media literacy, popular literacy, publishing, and assessment.

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