Some Thoughts on Privacy 2.0

The Pew Internet in American Life project has just come out with a report on how people feel about their online identity. Digital Footprints examines who keeps track of personal information available online, how they feel about inaccuracies they might find, and whether they are nervous that so much personal information is publicly available.

The majority of Internet users responding to the survey say they don’t worry about it. Most would like to control their digital image – but don’t take steps to do it. (Interestingly teens are more likely to limit access to their profiles. Many adults feel an unlimited online presence is necessary for their careers – and teens may feel limiting their profile is an equally smart move for their future careers.) Technology has changed our expectations: the interactivity of Web 2.0 and the addition of new data formats and geotagging will only increase the fine grain of our digital footprint. But so have external events. The public grew far more tolerant of having their privacy invaded after 9/11, according to several studies in a fascinating section of the report.

My guess is that we’ve been equally desensitized by advertising that is driven by harvesting and analyzing our searches, and by banks and other corporation routinely mining our lives for personal information. (Fortunately Senator Dodd thinks there should be some limits to corporate spying, at least when it contributes to a violation of the constitution.)

The recent OCLC report on Sharing, Privacy, and Trust in our Networked World found that only about half of respondents want libraries to keep their activities private, in contrast to librarians, who are more likely to find privacy important. In general, this report jibes with Pew’s in that people want to control what they share. They just aren’t very aware of what they’re sharing when they’re not in control. The degree of trust in information services that store their searches and use that information commercially either means there’s a disconnect between wanting to control what they share and letting corporations harvest information from their searches – or they simply don’t recognize the extent to which it’s happening.

The OCLC report urges libraries to do more social networking to develop trust.

We know that privacy is important to users, and to librarians, but we also know that sharing and open access matter. Privacy matters, but sharing matters more. If the axiom “convenience trumps quality” was the trade-off that gave rise to the search portals as providers of “good enough” information, it might be said of the social Web that “sharing trumps privacy.”

Unfortunately the example they use as a success in this area is the banking industry (huh?), not sites that seem to take both readers and privacy more seriously, like LibraryThing (which is not mentioned in the OCLC report, though it’s doing largely what the report recommends libraries do). And it seems to contradict the report’s belief that people are desperate to share that there are only seven comments at the site OCLC created to discuss the report.

The blogger Rudibrarian has a brilliant post on this issue.

Something I think about whenever I see a list of Cool 2.0 Free Tools You Can Implement At Your Library is privacy (or more accurately, confidentiality). Why are they free? Who’s getting what? Does the user retain ownership of their information? Is the library facilitating the sale or use of users’ information when offering this tool?

I *only* think about this when I see others’ implementations or lists of tools. I almost never think about it when I myself am doing something where I ought to think about it. Like, perhaps, when adding applications to my facebook….

…Users ought to worry about this stuff but the information world has gone completely mad and out of control and is being monetized and ramified in all sorts of ways they can’t even begin to understand when they take their first gateway drug (which might be a DisneyPhone designed to allow their parents to track their every movement and thus desensitize them further!)

So, librarians used to have this bill of rights to guide library services which states

IV. Libraries should cooperate with all persons and groups concerned with resisting abridgment of free expression and free access to ideas.

Which I read to mean that libraries and librarians work to support the statement that all individuals are free to read whatever they choose and that such reading is nobody’s business but their own. Essentially, that libraries and librarians are (or should be) committed to protecting patron privacy and confidentiality (two similar but not identical goals).

So, questions to ponder for later parsing:

1. Are libraries still committed to this?
2. Should we care that our patrons (especially academic library patrons, since that’s my ball of string) don’t care about their own privacy or confidentiality? Should their naiveté trump our responsibilities?
3. Does our desire to do more for our patrons hold hands with their naiveté to further sexy goals, or is it OK to not let them know what we’re doing (or that we don’t know!)?
4. Does anyone know how much info we’re giving away though Facebook? or other username/password identity sites?
5. Is it still within our power to prevent Minority Report from becoming reality?

To which I’d add: Aren’t these all questions we should be asking ourselves, right now, urgently?

About Barbara Fister

I'm an academic librarian at Gustavus Adolphus College in St. Peter, Minnesota. Like all librarians at our small, liberal arts institution I am involved in reference, collection development, and shared management of the library. My area of specialization is instruction, with research interests also in media literacy, popular literacy, publishing, and assessment.

4 thoughts on “Some Thoughts on Privacy 2.0

  1. It is really disappointing that internet users just don’t care about their privacy even now (at the time of difficult economic situation). Just imagine how identity theft can hurt financial stability of a person with troubled mortgage. Privacy 2.0 is a great concept but the main challenge is how to educate user to be careful while giving away their personal information. There are many services and some of them are free that will allow you to protect your identity (temporarily phone numbers, email addresses, and/or credit cards). I’ve been following this blog that is covering Privacy 2.0 for a while and I think those guys doing a good job of educating the user http://blog.arzoola.com/

  2. Behavioral targeted advertising is here to stay because (a) many Internet users simply don’t care much about their privacy, and (b) there’s simply too much money to be made with it. Google didn’t hire a gang of congressional lobbyists this year to argue for more online privacy. Indeed, Google’s founders consider privacy to be a non-issue. Whether it’s a Google employee or an algorithm scanning your gmail, for example, is really of no concern to the company.
    That being said, Google is not unique on this issue. The same can be said with regard to Facebook’s notorious disregard of individual user privacy rights.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>