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August 2008
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Introducing Your New International Information Literacy Logo

If you haven’t already updated all your instruction materials in anticipation of the coming fall semester you may wish to consider adding to them the spiffy new international logo for information literacy.





The logo comes to us courtesy of the IFLA. At the logo site you can download several different versions. In a press release they provide background information on the logo:

The logo communicates, in a simple way, the human ability to both search and access information, not only through traditional means, but also through the use of ICT (Information and Communication Technologies), as it uses graphic resources known all over the world, such as the book and the circle. The first one symbolizes study, and the second, knowledge and information, which today are made more available through informatics, showing with this that its social aim is to communicate. The book, open and next to the circle, comprises with it a visual metaphor representing those people who have the cognitive tools to reach information in a nimble way, as well as the desire to share this ability.

There you have it. This is the sort of thing that could invite some sarcasm, but I think I’m just going to put this one out there and let you make of it what you will.
[Note: Thanks to Gary Klein for sharing the link to the logo - and some real sacrcasm - over at collib-l]

Comments

Comment from Jonathan
Time: August 21, 2008, 12:11 pm

Interesting. I could’ve sworn “media fluency” was the new wave. Does that have a logo?

Thanks for sharing!

Comment from tj sondermann
Time: August 21, 2008, 9:36 pm

Ummm… at least they used Futura?

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