Tapping Your Inner Entrepreneur
Are you a Librarian Entrepreneur? You might be. Would you answer “yes” to these questions:
I am an opportunist.
I am a creative genius (or part of a creative work team)
I am persistent
I am customer focused
I connect the dots
I am passionate
I am a risk taker
According to my research in preparation for a talk at Inspiration, Innovation, Celebration: An Entrepreneurial Conference for Librarians those are the seven core qualities of an entrepreneur; I learned a good deal about the characteristics and practices of entrepreneurs at my institution’s Center for Entrepreneur Research. Based on what I heard at various presentations delivered at the conference, at least one or more of these characteristics are indeed associated with with the work of librarian entrepreneurs. But for my closing keynote talk I raised a simple question: Is the term librarian entrepreneur an oxymoron? Considering what business and start-up entrepreneurs do how would academic librarians achieve entrepreneur status? I asked quite a few librarians if they could name a librarian entrepreneur. Ninety-eight percent could not. A few named someone entrepreneurial who created a library product or service, but who was not a librarian. If there are librarian entrepreneurs out there why don’t we know who they are?
Part of the confusion comes from the uncertainty about the work of entrepreneurs – and does coming up with an innovative idea make you an entrepreneur? In the classic business sense an entrepreneur is an individual or group that comes up with one big idea and essentially puts all their resources (time, money, energy, etc.) into pursuing it to make it happen with the intent of eventually being profitable. I shared tales of entrepreneurs who had done just that, putting everything they have into a single business idea. Clearly not the sort of thing we do in libraries. I also asked librarians to name any entreprenuer. Virtually all had no trouble answering that question; the most frequently named entrepreneurs were high visible, business people, usually technologists and wealthy (think Bill Gates or Steve Jobs). So the characteristics we associate with entrepreneurs would, for most people, hardly fit a librarian.
So even though I tried to raise some doubts about the viability of the librarian entrepreneur concept, it would be difficult to claim that librarians fail the entrepreneur test with the evidence delivered by the presenters. You can review the ideas that were shared at the conference site, and some of the presentation slides are now available. I liked the opportunism and creativity employed but the folks who developed a digital media center at SMU. Attendees were buzzing about the academic library that included an 18-hole mini-golf course in their library redesign project. At UNC-Greensboro they developed an A-Z journal finder that was eventually sold to a commercial vendor, and returned some profits to the institution. So while academic librarians rarely put everything into a single big idea with a go for broke attitude, there certainly are plenty of examples of projects that demonstrate creativity, innovation and some degree of risk.
I closed the conference with ten tips for aspiring library entrepreneurs, and a few messages about creating an entrepreneurial library from some folks who I think have proven to be particularly successful at doing just that. Those tips, messages and clips from my librarian interviews are embedded in my slides if you want to have a look (the embedded videos will run best on a mac). If you think of yourself as a librarian entrepreneur, share an example of something you’ve accomplished at or beyond your library.