The Pros and Cons of Reinventing the Wheel
Now that the slower summer months are here I’m taking some time to work on a couple of big projects. Lately I’ve been thinking a lot about online tutorials. We have a large student population and a relatively small library, and I’m always looking for ways to extend our instructional efforts. Tutorials covering various research skills, information literacy competencies, and library services may be one way to stretch our resources and reach more students and faculty than we can in the classroom or at the reference desk. And tutorials delivered via video, audio or text can provide additional means of instruction to accommodate multiple learning styles.
On our library website we link out to several great tutorials from other colleges and universities. There are also many online tutorial repositories out there with loads of good content, including ACRL’s own PRIMO: Peer-Reviewed Instructional Materials Online Database. MERLOT, the Multimedia Educational Resource for Learning and Online Teaching, also features research-related tutorials.
But recently I’ve started to think that we should create our own tutorials. Local conditions are certainly a factor. Some resources, like the catalog, are unique to us, so we can’t just link out to another OPAC tutorial. But we are part of a large university system, so in theory we could link to tutorials for shared resources created at other campuses.
There may be usability issues as well. When patrons open a linked tutorial from another library — even if it’s in a new browser window — I worry that we may lose them from our own website. If we use tutorials from other libraries, we must consider how to direct users to those resources from our own library homepage. What about training materials provided by database and service vendors — do they have a place alongside our own, librarian-created online instructional materials?
There’s also the issue of branding: must our online instructional materials have our own logo and library name? I wonder whether local branding is important to students and faculty, and how our users feel when they’re directed to a tutorial created by another institution.
Academic libraries come in many shapes and sizes, though we all share a similar mission of which instruction is a critical component. But no institution has infinite funding and personnel. While the tools for creating web guides, audio podcasts and video tutorials get easier to use (and less expensive) by the day, it still takes time and effort to create them. And many institutions have already created excellent online instructional materials.
Do we spend too much time reinventing the wheel when we create local versions of tutorials on common topics? Is it smarter to link out to materials created by other entities? Or is a mix of the two the best strategy?