Lengthening Our (Out)reach
I’ve written before about the faculty workshops we offer at my library. When we started to expand our offerings a few years ago we thought it would be a good opportunity both to promote our resources for faculty as well as engage in some general library outreach. While we’re a small college library we do have resources for faculty research and scholarship, often more than our faculty realize (especially if they’ve come from graduate work at a large research university). And it worked for a while — our workshops met with a reasonable amount of of success and were well attended.
Lately attendance has dropped off, and there could be any number of reasons for this. One is that there are simply more events on campus these days, more possible ways to spend those periods of free time. I’m at a commuter college and we have a club hour once a week, and it’s incredible how much goes on during that 90 minute block (for both faculty and students). We’ve tried a few different days and times for scheduling but inevitably I get a handful of emails after the fact from faculty who wanted to come to the workshop but just couldn’t fit it into their busy schedules.
Another possibility is content exhaustion: while we’ve refreshed the topics we cover in our faculty workshops, it’s possible that we may be beginning to exhaust the number of faculty who are interested in the workshop content we’re offering. There are a few workshops that remain popular and a few that stubbornly, disappointingly don’t. It’s probably time for us to reevaluate our workshop content and either refocus or consider how to better market the underperformers.
Recently we’ve started to consider a faculty workshop menu: a choose your own topic combo from our range of subjects. I know many libraries have tried this method for promoting information literacy instruction for students. We plan to create a menu and then communicate directly with individual departments, offering to schedule a workshop with the components they choose at a time that’s convenient for them (perhaps a department meeting?). We might even target multiple related disciplines, for example, the allied health departments.
A quick web search didn’t return examples of other libraries marketing their workshops to faculty menu-style. Has anyone tried this method for faculty outreach? What other successful strategies have you used to market library workshops to faculty?