Who Reads and How?
Barry Cull, Information Services Librarian at the University of New Brunswick, Canada, has written Reading Revolutions: Online digital text and implications for reading in academe, a valuable review article on reading research that investigates important questions and provides a corrective to the idea (we’re looking at you NEA and Steve Jobs) that “no one reads anymore.”
Cull defines reading in a way that is useful for academic librarians. He includes not only leisure or literary reading, but also reading done for study and work, such as reading done by students and academics. Thank you Barry Cull! This is the main type of reading that our users do and one of the main reasons that academic libraries exist. When we look at studies on reading, we need to remember to focus on this type of reading and not simply literary or leisure reading.
As far as who reads, Cull quotes sociologist Wendy Griswold, who notes that we shouldn’t expect a majority of people to be readers anyway. In fact throughout history and across cultures reading has always been the practice of a minority. Griswold:
Only in a small portion of the world (northwest Europe, North America, and — somewhat later — Japan) and only for a brief period of time (mid–nineteenth to mid–twentieth century) was reading the standard pastime for the middle–class majority. The more typical situation is the one that is increasingly the case today: readers are an elite group that holds disproportionate political, economic, and cultural power. To recognize this as a fact is neither to decry the elitism nor to celebrate the avidity of committed readers, but it is to gain a clearer sense of where the practice of reading stands now and in the foreseeable future.
Cull makes a distinction between sustained in-depth reading such as following a narrative or closely analyzing a text, and cursory reading such as reading traffic signs or news Web sites or e–mail messages or tweets or text messages. Cull states that although in–depth reading can take place with either printed or digital text, in reviewing the research he finds it to be “a contemplative cognitive activity somewhat at odds with the Internet’s zeitgeist of immediacy.” Meaning, it can be really hard to focus on reading that scholarly monograph or research article when the tempting distractions of email, facebook, twitter etc. are constantly available in the next window.
Is facilitating sustained in-depth reading the core mission of academic libraries? Do we need to help students be aware that some electronic media often get in the way of that mission? Will there always be a minority “reading class” that reads voraciously and omnivorously, regardless of hardware or format? Do they in fact have disproportionate power? How is the activity of reading different in print and electronic formats and what implications are there for how we design our spaces and services?
(Unbeknownst to Steve Jobs, I read Cull’s article on an iPod touch.)