All posts by acrlguest

Tales of the Undead… Learning Theories: Learning Styles

ACRLog welcomes a guest post from Candice Benjes-Small, Head of Information Literacy and Outreach, and Alyssa Archer, Instruction Librarian at Radford University.

“I need to drop this class because I’m a visual learner and my professor doesn’t use PowerPoint.” – A student, overheard by one of the co-authors

What do we mean when we say learning styles?

Learning style theories propose that there are certain methods that will enable students to improve their learning. Individual students have innate learning styles that can be discovered and categorized, and when these styles are properly matched with specific pedagogical techniques, academic achievement will increase. For example, a visual learner will benefit most when images are used in class, while an audio learner will achieve more if the same content is provided aurally.

Unlike the Learning Pyramid myth that we addressed in a previous post, where all variations in the theory of the pyramid can be traced back to one common point, there are many learning style theories that have developed independently of each other. You are probably familiar with at least a few. One of the most popular learning styles theories is the VARK: Visual, Auditory, Reading, and Kinesthetic, put forward by Neil Fleming (Fleming & Mills, 1992), adapted from Stirling’s VAK. Others include Kolb’s Learning Style Inventory; Dunn, Dunn & Price’s Learning Style Inventory Honey & Mumford’s LS theory with the categories of Activists, Pragmatists, Theorists, and Reflectors.

While learning style theories do not have one central root like the Pyramid theory, they do have similarities. Hyman and Rosoff (1984), identified four common traits in learning style theories: 1) they try to find out what an individual’s learning style is, 2) categorize it using broad categories 3) match it with a teacher versed in that category, and 4) educate teachers to conduct steps 1-3, thereby repeating the cycle and ensuring the theory’s longevity. In Coffield et al.’s systematic review (2004), they categorized over fifty learning style theories by their key concepts, as shown below.

Fig. 1 Learning style theory categories (Coffield et al., 2004 p. 19)

While there are many different theories behind learning styles, we will use the general phrase “learning styles,” meaning students benefit most when the teaching mode aligns with their particular style.

Higher education literature is full of articles and books about learning styles, and how instructors should tailor their classes to suit different styles in order to support student learning. A quick search in the Library, Informations Science, and Technology Abstracts database showed over 100 articles about learning styles published in just the last 5 years. Many educational articles and websites suggest librarians incorporate different modes of teaching into their learning in order to appeal to the different learning styles.

Another sign that learning styles have gained wide acceptance is its inclusion in Google Snippets, which provides excerpts at the top of a Google search results page. While Google has had issues with offering incorrect information for many different searches, it is feasible that a casual searcher would see this image and assume it to be factual.

Fig. 2 Screenshot of a Google search results page for learning styles

Why are learning styles theories false?

Quite bluntly, despite many studies, there is no scientific evidence to support the claim that meshing the learning style with teaching mode improves student learning. The absence of positive evidence has left the door open for supporters of various theories argue that their favored theory works for them, falling into the trap of confirmation bias. In an excellent article from 2015 discussing why these theories persist, Willingham, Hughes, and Dobolyi explain that learning style theories will not die, because “it is impossible to prove something does not exist.” The authors go on to critique two core components of any of these theories. One, the assumption that despite different environments, an attributed individual learning style is consistent. Two, that regardless of that environment or what is being taught, if the individual’s learning style is matched, their learning will improve.  There have been systematic reviews, some including meta-analysis, with rigorous methodologies that have come up empty-handed.

There is a dearth of foundational, scholarly, peer-reviewed literature underpinning learning style theories. Stahl (1999) provides an excellent critique of the lack of peer-reviewed foundational references in Carbo’s Reading Styles Inventory theory, Fleming’s 1992 article on VARK references an article published in a current affairs magazine the New Zealand Listener, and the list goes on. In the (very interesting!) book “50 Great Myths of Popular Psychology, ” authors note that decades of research has failed to provide reliable ways to assess people’s styles, evidence as to whether you can train teachers to adapt their teaching to such styles, or even what constitutes a learning style (pp. 95-96).

Several years ago, Willingham increased his longstanding reward for a researcher proving a learning style theory produces meaningful learning benefits from $1,000 to $5,000. There has as yet been no winner, with a design proving such theories are sound, but not for lack of trying. But why should this be a surprise? Learning style theories ultimately fall apart due to their own processes. By creating categories through cherry picking key attributes, then trying to fit individuals to these labels to elicit positive learning outcomes, they ignore the many other factors that influence learning.

The lure of learning styles

Despite many publications and presentations debunking learning styles, the myth continues to endure.  Pashler et al. argue that we are instinctively drawn to tests that group people into different categories, like the Myers-Briggs test, despite little proof that such tests are valid. We like to group others, and we like to take quizzes about ourselves. A quick Google search brings up many free versions of the Learning Styles Inventory. We can see the pop culture version of this fascination in Buzzfeed quizzes like “Which Harry Potter character are you?” or “What kind of natural disaster are you?

Librarians may be drawn to learning styles as a way to connect to students we only see once or twice. We don’t have the opportunity to get to know students in our library sessions very well, limiting our ability to tailor the workshop to those students’ particular strengths and interests. But if we design our classes to appeal to all different learning styles, then we could say we are being responsive to different students’ needs.

The commercialization of learning styles has also kept them alive. Some publishers include learning style surveys as activities within textbooks, especially texts aimed at “first year experience”-type classes. In these works, identifying one’s learning style is presented as a strategy to become a better student. This situation is a bit of a chicken-or-egg one: do textbooks include learning styles because instructors demand them, or do instructors teach learning styles because the textbooks include them? Either way, their inclusion understandably leads to the students’ and instructors’ assumption that learning styles are accepted and uncontroversial.

What’s the harm?

Because learning styles are not supported by research, you run the risk of diminishing your credibility by including them in conversations with other teaching faculty or other knowledgeable colleagues. Candice recently attended a pedagogy conference; in one session, the presenter mentioned “learning styles” in passing and the whole crowd groaned. (Conversely, because people can become very invested in learning myths, we recommend you respond tactfully if an administrator or professor speaks positively about learning styles.)

The learning styles myth can also be harmful to people’s perceptions of their own or others’ abilities. Carol Dweck’s research on mindset found that many people believe that personality, intelligence, and talent are things people are either born with–or not. As Dweck puts it, “They have a certain amount of brains and talent and nothing can change that.” Teachers and students who have a fixed mindset will view learning styles as natural limitations. You simply can’t expect someone–or yourself–to learn something if it’s not in the correct learning style. As Professor Frank Coffield said in an interview, “We do students a serious disservice by implying they have only one learning style, rather than a flexible repertoire from which to choose, depending on the context.” We see this self-limiting viewpoint expressed in the opening quote, and believe it is an unhelpful concept.

Grains of truth

Can we salvage anything from the idea of learning styles? Although we hope our debunking has successfully removed “learning style” from your pedagogical teaching statement, we leave you with this advice:

  1. Accept that learners do have preferences and strengths. Some people read quickly; some love mechanical tasks. (Interestingly, at least one study showed a very weak correlation between learning styles and learning preferences.) It is important to understand that no one teaching method will work for everyone. As Pashler et al. state, “it is undoubtedly the case that a particular student will sometimes benefit from having a particular kind of course content presented in one way versus another. One suspects that educators’ attraction to the idea of learning styles partly reflects their (correctly) noticing how often one student may achieve enlightenment from an approach that seems useless for another student” (p. 116).
  2. Flip learning styles to teaching modes. The different modes (visual, auditory, kinesthetic, etc.) need to change as your subject matter does. If you are teaching someone how to drive a car, we really, really hope you are giving your student a kinesthetic experience and not simply verbally explaining how to drive. On a more library-specific topic: when we teach about incorporating sources into your paper, we use the analogy of music sampling. This is most effective when we play the songs we discuss. Consider which mode might be most effective to what you’re teaching (while also considering student accommodations, of course).
  3. Think multimodal. There is evidence that learners benefit when instructors mix the modes up: a little lecture followed by a pair-and-share, a visual demonstration and then some hands-on practice. Changing up the modes will appeal to different students’ strengths and preferences, and will increase attention in the class.

Final words

Hopefully, you now consider yourself armed with the tools to help put an end to the myth of learning style theories. And what about the next time you hear a student or colleague voicing an opinion about learning styles, similar to the one we quoted in the beginning of our post? You will have solid, research-based arguments to counter their beliefs, and well-founded pedagogical teaching methods with which to replace their misguided learning style theory.

Information in the Indignation Age

ACRLog welcomes a guest post from Mark Lenker, Teaching & Learning Librarian at the University of Nevada, Las Vegas.

As a librarian, I worry about the ways that emotion, especially anger, influences our interactions with information. So much of our political discourse is intended to arouse indignation, and I’m concerned about indignation’s impact on one’s ability to learn. Higher education needs to become more intentional about preparing students for inflammatory discourse as a potential hazard in the information landscape.

An important Pew study offers a lens for understanding the cyclical relationship between our media habits and the increasing political polarization of the United States. The short version is that media consumers spend more time with media that confirms their political outlook, and that ideological reinforcement makes one less receptive to dissenting views. The degree of outrage and distrust in our political discourse makes this dynamic quite unsettling. A quick perusal of the online comments following any major news story shows that media-driven ideological reinforcement is not leading to higher rates of polite disagreement – AkronKittyLuvver is out for blood.

A subsequent Pew study confirms the tension. Researchers found that Democrats and Republicans tend to associate negative character traits with members of the opposing party. A strong contingent of Democrats say that Republicans are more dishonest compared to other Americans. An even larger percentage of Republicans say that Democrats are more immoral than other Americans. Majorities of both Democrats and Republicans say that the other side is more closed-minded compared to other Americans. We are all-too-ready to make hostile judgments about those whose perspectives differ from our own. What does this self-righteous antagonism mean for our capacity to learn about complex and evolving issues?

Indignation in both the media and in personal communications is particularly worrisome because it signals to one’s audience that the matter at hand is so grave and so morally charged that there is no room for alternative perspectives. Attempts to present other points of view will be met with resistance or even hostility, so there is little point in sharing a different opinion (unless you take moral offense at the indignant person’s thinking, in which case you can vent your own sense of outrage).

But is indignation necessarily the enemy of open-mindedness and open discussion? In True to Our Feelings, philosopher Robert Solomon presents a more nuanced view of anger and indignation. According to Solomon, anger arises when we have been hurt or offended in some way, and it manifests itself as an impulse to level blame against the offender. While anger can operate on a strictly personal level (“his loud talking is distracting me and it’s making me mad”), indignation implies that the offense oversteps important considerations of justice and morality (“his loud talking in the quiet area of the library is rude and unfair”). The sense of transgression involved with indignation can make a difference in the level of vehemence with which indignation is felt or expressed. Indignation involves more than simply being offended – it is being offended and having justice on your side (or at least feeling that way).

Because indignation is wrapped up with one’s understanding of justice and morality, it is not the sort of emotion that one can get over easily. Moving past indignation may require a revised estimation of the line between justice and injustice, and that sort of reexamination is hard to undertake in today’s polarized environment. The indignant mind presents fertile ground for confirmation bias, motivated reasoning, and other obstacles to learning.

But Solomon also points out that anger and indignation have their value. For one thing, the ability to experience and express these emotions is essential to maintaining our personal dignity, to stand up for ourselves or to stand against unfairness. As Solomon puts it, “[T]here are times when one is a fool not to get angry, not only because the situation calls for it but because otherwise one degrades oneself as less than a fully functioning human being.” Indignation puts energy and backbone behind our convictions.

Furthermore, for Solomon (and for Aristotle), anger is not inherently irrational. Instead, anger is rational when it fits the occasion, when it is directed at the right parties, and when it is proportional to the offense (neither an overreaction nor an underreaction). Forward-looking considerations are also crucial for assessing anger’s reasonableness. Solomon emphasizes the strategic qualities of emotions, especially their impact on how we relate with others. Does one’s style of anger fit with one’s long-term interests, or is it better to revise (or even abandon) one’s current strategy?

Considering indignation in this strategic light, I find a theoretical home for my worries. For example, indignation is irrational if its heat and hostility get in the way of negotiating to address the conditions that inspired indignation in the first place. Indignation is also irrational if it entrenches the indignant person in righteousness to such a degree that they cannot consider other points of view or continue to learn about the circumstances of the offending injustice (which, in the case of political disputes, are probably quite complicated).

Can indignation foster learning? A sense of outrage might lend urgency to one’s investigation of an injustice, driving one to learn more quickly or more deeply than an investigator without the same sense of passion. Amia Srinivasan points out that anger is part of really understanding oppression, a matter of viscerally apprehending the gulf between the way things are and the way they should be. A vital educational message for these polarized times is that learning is a crucial lens for reflecting on the reasonableness of one’s indignation.

Rational indignation cannot become so all-encompassing that it crowds out dispositions to learn. Indignation motivates learning when it is combined with intellectual courage (a willingness to face ugly situations squarely, without rationalizing them away or exaggerating their severity) and with epistemic humility (a clarity about the limits of one’s perspective and a consistent recognition that one can always learn more).

Media-inspired indignation is an information problem, a potential pitfall that higher education should help students prepare for by exploring a range of important questions:

  • How do partisan media, indignation, and intellectual autonomy relate to one another? Does media-inspired indignation stimulate or stifle curiosity about politics?
  • How does indignation over political matters define one’s relationships with one’s peers? With other groups?
  • When political leaders and campaigns use rhetoric to inspire indignation, how does that work to their advantage?
  • Is indignation worth the costs? Political discussions in the media typically address exceedingly complex conditions that impact vast, diverse groups of people. Given the uncertainty involved in policy making, when we weigh the likelihood of achieving a satisfying political resolution against the consequences of being angry at our neighbors, is the antagonism associated with indignation justifiable? If not, what attitudes are more appropriate?

To be clear, my concern is not ideological. If one’s beliefs place them in the far reaches of the ideological spectrum, that may be perfectly legitimate, as long as those beliefs stem from the careful, iterative consideration of the best evidence available. But when I look at the polarization data from Pew, I don’t think that’s what’s happening. I worry that indignation contributes to a cycle that drives us ever further from the ideal of informed political participation. Our students need to reflect on this dynamic – they need to demand better of their politicians, their news sources, and themselves.

(Though perhaps, not too indignantly.)

Finalizing the “Roles and Strengths of Teaching Librarians in Higher Education”

ACRLog welcomes a guest post from Sara Harrington, Head of Arts and Archives at Ohio University Libraries.

The Task Force is pleased to announce the release of the Roles and Strengths of Teaching Librarians in Higher Education document. The Task Force revising the “Standards for Proficiencies for Instruction Librarians and Coordinators” now called “Roles and Strengths of Teaching Librarians in Higher Education” announced a call for feedback via ACRLog and the ILI-L listerv. Feedback was submitted via the gmail address set up for this purpose as well as came in-person at the ALA annual poster session presentation in 2015.

The stakeholder community offered robust feedback on the “Roles and Strengths of Teaching Librarians in Higher Education.”  This input ranged from overarching comments to specific suggestions, and included:

  • Awareness of the fact that hiring institutions will be looking to this document for guidance as position descriptions for teaching librarians are developed
  • Word changes to improve readability and clarity
  • Background information on the quantitative analysis of job posting done before the Task Force’s writing process began
  • Questions and suggestions about the nature and formulation of references to the Framework
  • Questions about how the Task Force engaged in its work
  • Questions and suggestions about the organization and order of the roles
  • Suggestions about the relationships of the roles to each other
  • Suggestions about the revision or expansion of specific strengths statements
  • Suggestions about the relationship of specific strengths to roles and suggestions for additional strengths under particular roles
  • Recommendations to include particular concepts, including innovation, curricula, and hospitality
  • Questions and concerns about the significance of the terminology used in the document, most notably the shift from “instruction librarian” to “teaching librarian” and “skills” to “strengths”

The Task Force made a number of grammatical corrections and clarifications based on feedback, as well as made a range of more substantive changes intended to clarify and strengthen the descriptions of the roles and attendant strengths. The Task Force did retain the terminology “teaching librarian” as well as “roles” and “strengths.”

A Google doc containing feedback can be found here: https://docs.google.com/spreadsheets/d/1V4XKtoOf-GQ05YwQaDN9Rwnk0LrDXfzuOlC2LjM-pgs/edit?usp=sharing

After the revision process the document was sent to the Instruction Section Executive Committee and Standards Committee for approval.

The “Roles and Strengths of Teaching Librarians” is now available at: http://www.ala.org/acrl/standards/teachinglibrarians

This document will be formally shared via a variety channels in the coming months, including ili-l, the Instruction Section Newsletter, College and Research Libraries News, and other ACRL digital promotion channels of communication.

The Task Force plans to propose an online session for Fall 2017/Winter 2018 on practical applications for implementation of the Roles and Strengths of Teaching Librarians document including, for example:

  • how a librarian writing position descriptions for teaching librarians might use the language
  • how a coordinator of instruction might plan a professional development session around the document
  • how a librarian might apply the document’s language in collaborative work with a faculty member
  • how several teaching librarians might use the document in their own practice.

The Task Force will be sending out a call for volunteers to participate in the session. Please share your comments for us here, as well.

Peer Coaching for Professional Learning

ACRLog welcomes a guest post from Marisa Méndez-Brady, Science Librarian, and Jennifer Bonnet, Social Sciences & Humanities Librarian, at the University of Maine.

Finding the time and resources to devote to professional learning can be a challenge, especially at institutions that are less geographically proximate to the broader library community. The University of Maine is a land and sea grant institution in the rural town of Orono, where opportunities to engage with peers at other colleges and universities take a concerted effort and may require additional financial resources to participate. While these constraints limit our ability to go to as many conferences as we would like, one day a year our department attends a gathering of Maine academic librarians where colleagues across the state present ideas that generate excitement and lead to further exploration.

During the 2016 Maine Academic Libraries Day, Bowdoin College librarian Beth Hoppe made a strong case for using the ACRL Framework to embrace non-prescriptive practices in our teaching, as part of a critical pedagogical approach to working with students.

Following this talk, we couldn’t stop thinking: how might we enhance the delivery of information literacy concepts in our own library instruction by more deliberately incorporating critical pedagogy? Motivated to improve our teaching techniques and extend our professional learning, the two of us embarked on a peer coaching project. Over the course of three months we used a study group model to brainstorm, design, and implement a suite of lesson plans that centered the diversity of student voices and experiences in our instruction sessions.

Peer coaching is commonly used in K-12 learning environments, and is a technique lauded by the instructional design community for its broad applicability. It is a non-evaluative, professional learning model in which two or more colleagues work collaboratively to: design curricula, create assessments, develop lesson plans, brainstorm ideas, problem solve, and reflect on current pedagogical practices (Robbins, 2015).

Although peer coaching can be formalized within a department or unit, we participated in an informal method known as the study group model, where two or more people engage in collaborative professional development for learning (PDL) around a subject of interest. We chose this model because it offers flexibility when it comes to constraints on time or finances, providing a sustainable method for professional development during the hectic instruction schedule of a typical semester. The graphic below illustrates different approaches to utilizing peer coaching for professional learning.

From https://www.polk-fl.net/staff/professionaldevelopment/documents/Chapter16-PeerCoaching.pdf

To shape our peer coaching project, we consulted instructional design literature, which (1) emphasizes the importance of creating professional learning that is individualized to the specific learning context and audience for the learning, and (2) focuses on content, pedagogy, or both (Guskey, 2009). We also integrated the three key components of effective peer coaching: a pre-conference to establish the goals for PDL; the learning process; and a post-conference to assess the PDL process.

The pre-conference in the context of peer coaching consists of meeting to establish PDL goals based on participant interest and applicability to one’s praxis. Our pre-conferencing took a two-pronged approach. First, we established an overarching goal to use the ACRL Framework to develop learner-centered teaching outcomes. Then, we held individual pre-conferences focused on the following Frames: (1) research as inquiry, (2) scholarship as conversation, and (3) searching as strategic exploration. We selected three upcoming instruction sessions (i.e., already scheduled in the library) that would be opportune for trying out new pedagogical approaches.

After we set each agenda, we turned from pre-conferencing to the learning process, which involved three study group meetings to design our lesson plans. In advance of each meeting, we selected relevant articles to read and reviewed two to three corresponding lesson plans in the Community of Online Research Assignments. The lesson plans we chose not only engaged with the Framework but revolved around students’ interests and experiences, which helped us consider teaching techniques that were non-prescriptive in practice and drew on critical pedagogical concepts. We then used the scheduled meeting time to adapt these lesson plans to fit the goals of our upcoming instruction sessions.

“When everyone in the classroom, teacher and students, recognizes that they are responsible for creating a learning community together, learning is at its most meaningful and useful.” – bell hooks, Teaching Critical Thinking: Practical Wisdom

The first lesson plan involved a teach-in that asked students to share their decision-making process when searching for information in both open and licensed resources (ACRL frame: research as inquiry), and was targeted at an upper-level undergraduate communications and marketing course. The second lesson plan focused on deconstructing citations and reverse engineering bibliographies, and was designed for an upper-level undergraduate wildlife policy class (ACRL frame: scholarship as conversation). The third lesson plan used one piece of information from a vaguely-worded news article as a jumping-off point for finding related information across various media, which we co-taught for a student club on campus (ACRL frame: searching as strategic exploration). Although these lesson plans were designed for specific contexts, they are broadly applicable across disciplines and academic levels.

We further engaged with critical pedagogy in a post-conference that succeeded each study group meeting. In the peer coaching context, the post-conference acts as an assessment of the study group experience for us (the learners) and emphasizes the role of self-reflection in gauging our own learning. Building on the work we started in the classroom (via each lesson plan), we took a feminist pedagogical perspective to self reflection that involved open-ended questions about process and practice, and addressed our own PDL outcomes.

“Feminist assessment is inherently reflective, and reflection itself is a feminist act.” Maria Accardi, Feminist Pedagogy for Library Instruction

We hope to continue using peer coaching in other areas of our praxis. Peer coaching offers a low stakes, low-cost option for professional development that leverages existing resources, draws on the interests and skills of colleagues, and allows for higher frequency contact among participant learners (versus a traditional yearly conference). We also found that the informal structure of the study group model supports flexible implementation and facilitates home-grown continuing education opportunities that are targeted to specific issues we face at our library.

So often, we absorb ideas at conferences, webinars, or through informal conversations. Yet, actualizing these ideas in our own institutional environments can be challenging due to issues like time, motivation, and support. Next time you discover a novel approach or way of thinking about your praxis, we encourage you to try peer coaching! We’d love to hear from you about how you use this professional learning strategy in your own environment.

Holistic Advocacy, or The Case of the Annoyingly-Optimistic Librarian

ACRLog welcomes a guest post from Courtney Block, Instruction, Reference, and User Engagement Librarian at Indiana University Southeast.

Storytellers. It’s what all professional librarians end up being in addition to our other specific roles or niches. But it’s not something they really prepare you for when you’re getting your MLS. There might be an occasional class, lecture, or even an entire course on public relations, managing, or marketing – but how often did anyone discuss how to be the library’s best storyteller? And how often did they discuss the perils and pitfalls of getting everyone in your library to be enthusiastic about storytelling?

I should probably point out that I’m not talking about tot-time. The kind of storytelling I’m talking about is advocacy. Pure, unadulterated, non-stop, advocacy. As librarians, we are all too familiar with the constant need to promote, market, advocate for, and tell our story. We are always highlighting the many services and resources we offer. We are always responding to the perpetual, “I had no idea libraries (fill in the blank here)” comments. And we are always making the case for the continued need for libraries in society.

The ways in which we tell our stories are often not grandiose. Which is fine – they don’t need to be. For example, perhaps we advocate via email with colleagues about information literacy, or explain to family and friends at social events that we can indeed help them find information on that topic, or perhaps we even market the latest database, tool, resource, or service to our local newspapers.

Advocacy comes naturally to the professional librarian. At least it does for me. Perhaps this is because I started my professional library career in public libraries, where I interacted with patrons and answered questions on a daily basis, or perhaps it’s because I’m currently the User Engagement Librarian at my organization. I’d like to think, though, that as librarians we have a natural tendency to advocate for our profession and the many contributions it provides to people and society. I like to think we’re just wired that way.

It seems like I’m making advocacy seem so easy, doesn’t it? One of the things we quickly learn about advocacy is that it’s tiring. Sometimes I just don’t have it in me to advocate for or explain one more thing for the day. So while it may be a natural tendency, it’s easy to get burnt out on advocacy – and fast.

That’s where system-wide storytelling support comes in. Getting each person in your organization to commit to being a storyteller themselves is necessary not only for alleviating your advocacy burnout, but also for enhancing your library’s user experience and enhancing the perception of the library to your stakeholders – be they members of the public or university administrators.

Consider this: front line staff who are initial points-of-contact for users are often not librarians. They might be student workers, professional support staff, clerks, or even pages. And while they may be very skilled and proficient at their jobs, they simply might not view each interaction as an opportunity for advocacy. I don’t mean to imply that staff run through a list of services and statistics each time they interact with a user. Rather, I’m arguing that there should be collaboration between professional librarians and all library workers to engage in advocacy efforts at every point of user interaction. Getting buy-in from all staff regarding the atmosphere you would like to promote is key to ensuring memorable user experiences.

It’s one of the things I try to do at my library, and it means engaging in continuous conversations with staff about what librarianship means. And to me, that means enhancing the user experience at every possible moment. During a time in which information literacy skills seem sorely lacking and the future of the IMLS is uncertain, engaging in collaborative advocacy efforts can help ensure that we don’t seem passive. In fact, it will display to patrons that every library worker carries within them a little spark of the spirit of librarianship.

I’m sure it seems like I might be painting another conveniently rosy picture. I know getting system-wide buy in for this might be a daunting task. Not all staff will be as impassioned as I am about being all “carpe diem” for advocacy. Perhaps not even all staff will be receptive to listening to my ideas – territorial issues abound, after all, in any organization. What I try to keep in mind during these conversations, though, is being open to staff ideas and suggestions on any and all library-related issues. I also try to investigate what the library means to them, and to use their own paradigm as a starting point to investigate how the user experience can be enhanced from their point-of-view.

The point I’m trying to make is that each point-of-contact is an opportunity to make or break someone’s perception of the library. And the best way to ensure positive user experience is to try and get all employees engaged in the same spirit of librarianship that is harbored by those of us who are impassioned (if sometimes overzealous). Holistic advocacy is what we’re shooting for.

Advocacy has implications for all libraries, but there are some special considerations for the academic library. Libraries ensconced on a college campus have opportunities and obligations to collaborate with other university departments as well as campus administrators. At a college or university, the library’s director is not the stopping-point for decisions that can be made regarding space or budget. This is not to say that visions and ideas between administration and librarians won’t mesh or that they won’t work together – I’m not saying that at all. I’m simply positing that advocacy is key in getting campus administrators to see and believe in that sense of librarianship, and the best way to achieve this is to get as many folks on board as possible, regardless of rank, title, or position. Not only will the quality of user experience be enhanced, but if the time comes for changes to be made or suggested by campus administrators, perhaps a robust advocacy strategy will ensure the best possible outcome.

I might view the role of advocacy through rose-colored glasses, but that’s okay. I don’t mind being viewed as that annoyingly-optimistic librarian, so long as you give me five minutes of your time.