Archive for 'Marketing'
Is There A Social Media Librarian In Your Library’s Future
Academic libraries are leveraging social networks to increase opportunities to connect with students and faculty. Facebook or Twitter are the primary social media tools used for this purpose, but others are exploring how geo-location sites may play into a social strategy. It’s not clear how academic libraries are tackling these new methods of marketing and [...]
Posted by StevenB on August 3rd, 2010 under Marketing, Worth Reading.
Comments: 11
The Art Of The Electronic Message Display
Editor’s Note: At MPOW we are ramping up to use a prominently positioned video display near our entrance for promotion. I realized I had no idea how to approach it. It seems so many academic libraries are using electronic display monitors to promote the library. I was wondering if there were best practices? So I [...]
Posted by StevenB on March 2nd, 2010 under Innovation, Marketing.
Comments: 9
Facebook or Facadebook?
From time to time a discussion on a list such as ILI-L generates a post so intriguing that I think it deserves a wider audience. (Not that ILI-L doesn’t have a wide audience; it has over 4,700 members!) I was so struck by Camilla Baker’s comments on Facebook – especially how her mayor uses it, [...]
Posted by Barbara Fister on April 29th, 2009 under Marketing, Technology Issues.
Comments: 6
What are You Doing in September?
It’s time to start thinking about the annual effort to make libraries a site for conversation about freedom and democracy. Now in its fifth year, The September Project is a world-wide effort – and one that can help make your library more visible on campus. Here’s a message from David Silver, who was interviewed here [...]
Posted by Barbara Fister on July 28th, 2008 under Marketing.
Comments: none
Why This is Important to YOU
Lately, I’ve been in a marketing frame of mind. The information literacy committee I’m on is busy coming up with ways to spread the information literacy word and develop new and exciting PR techniques. My regional library is just starting production of a newsletter, geared towards faculty (informational, but a marketing tool nonetheless). I’m brainstorming [...]
Posted by Melissa Mallon on June 27th, 2008 under Information Literacy, Marketing, Public Services.
Comments: 7