Archive for category Marketing
Lengthening Our (Out)reach
I’ve written before about the faculty workshops we offer at my library. When we started to expand our offerings a few years ago we thought it would be a good opportunity both to promote our resources for faculty as well as engage in some general library outreach. While we’re a small college library we do [...]
Posted: 2 June, 2011 in Faculty, Marketing.
Tags: faculty resources, faculty scholarship, outreach, workshop
Comments: 1
The Distributed Library: Our Two-Year Experiment
This month’s post in our series of guest academic librarian bloggers is from Erin Dorney, Outreach Librarian at Millersville University, Pennsylvania. She also blogs at Library Scenester. Last week, a small fire* forced all faculty, staff, and library users out of our nine-floor building for about an hour. As I stood the requisite 50 feet [...]
Posted: 8 December, 2010 in Buildings, Marketing, Public Services.
Tags: embedded librarians, facilities, outreach, renovation
Comments: 9
Is There A Social Media Librarian In Your Library’s Future
Academic libraries are leveraging social networks to increase opportunities to connect with students and faculty. Facebook or Twitter are the primary social media tools used for this purpose, but others are exploring how geo-location sites may play into a social strategy. It’s not clear how academic libraries are tackling these new methods of marketing and [...]
Posted: 3 August, 2010 in Marketing, Worth Reading.
Tags: Marketing, social networking, social_media
Comments: 12
The Art Of The Electronic Message Display
Editor’s Note: At MPOW we are ramping up to use a prominently positioned video display near our entrance for promotion. I realized I had no idea how to approach it. It seems so many academic libraries are using electronic display monitors to promote the library. I was wondering if there were best practices? So I [...]
Posted: 2 March, 2010 in Innovation, Marketing.
Tags: display_monitors, Marketing, signage
Comments: 9
Facebook or Facadebook?
From time to time a discussion on a list such as ILI-L generates a post so intriguing that I think it deserves a wider audience. (Not that ILI-L doesn’t have a wide audience; it has over 4,700 members!) I was so struck by Camilla Baker’s comments on Facebook – especially how her mayor uses it, [...]
Posted: 29 April, 2009 in Marketing, Technology Issues.
Tags: Facebook, facebook friends, public relations, social networking
Comments: 6
