Tag Archives: golden_circle

The What Versus The Why

When the topic of conversation turns to change, it’s not uncommon to hear an academic librarian say something along the lines of “before we change we need to really understand why we do what we do – what is it that defines what we are all about”. Others might describe that as having the ability to articulate the library’s core values. It might even be something found in a mission statement.

I recently heard a library presenter run through a list of these potential “why we do what we do” possibilities. For this presenter one emerged as the most clear rationale for the why of an academic library – or perhaps any library. The word used to describe the “why” was “connection” as in “we connect the user / client / customer / community member with information / content”. That was this presenter’s answer to the “why do we do what we do” question. I think there is much more to this than just connecting people with information, and that the act of “connection” is not actually a “why” but a “what” – and yes there is a distinction.

In a previous library position the actual mission statement, something along the lines of “This library exists to connect the students, faculty and staff with the information they need to succeed.” Not bad. But now I realize that this act of connection is not the “why” of an academic library. Rather, it is just one “what” of the many things we do for our communities. The “why” and the “what” are different. Let me explain using the Golden Circle framework advanced by Simon Sinek. The Golden Circle has three concentric circles. The farthest circle outward is the “what”, the middle circle is the “how” and the innermost circle is the “why”.

WHAT = the results we get
HOW = what we do in order to get the results (think process)
WHY = our beliefs, cause, purpose

Connecting people with information is a good thing, and an important function for any library. What makes it a “what” rather than a “why”, according to Sinek, is that it is a result – not a cause or purpose. Do you come to work everyday to make sure people connect with information? If that’s our cause or purpose, why should anyone care about academic libraries when they can get connected with information anywhere, at any time. The “how” of connecting people with information is all the things we do behind the scenes to make it work: developing budgets; having acquisitions workflows; processing materials; setting up loan policies. You get the idea. But it all starts with the “why – or rather it should start there. In his book Start With Why, Sinek provides examples of inspired leaders and organizations that succeeded where others failed because they had a much clearer vision of “why” and started their work by being able to understand and articulate first from the center of the Golden Circle.

According to Sinek, the absence of a “why” is a problem that often leaves us uninspired about our work. Most of us academic librarians understand the “what” and the “how”. The hard part is the “why”. We may have failed to spend time thinking about the “why”, and that is where we should begin. The “how” and the “what” should flow from the “why”. What would a “why” sound like for an academic library? Here’s a possibility: “We believe our library transforms its users from one state of knowledge to a higher state of knowledge.” How about: “We believe our library prepares community members to succeed as citizens, employees and scholars”. Those, to me, speak more to having a real purpose for why we should exist. Those statements are about believing that our work is going to make a difference – but only if we pursue our cause with great passion. It is not merely a result of our activity. It is a reason to perform the activity whether the result is connecting someone with a piece of information, helping them publish a scholarly article or getting a job.

I am still thinking about these ideas and what it means to develop a “why” statement or position for an academic library. If this post helps you to have a better sense of the difference between the “why”, “how” and “what” that is a start. Sinek’s web site has more information if you are interested in exploring this further, but feel free to share your “why” statement as a comment.