Archive for the tag "Marketing"
Academic libraries are leveraging social networks to increase opportunities to connect with students and faculty. Facebook or Twitter are the primary social media tools used for this purpose, but others are exploring how geo-location sites may play into a social strategy. It’s not clear how academic libraries are tackling these new methods of marketing and [...]
Editor’s Note: At MPOW we are ramping up to use a prominently positioned video display near our entrance for promotion. I realized I had no idea how to approach it. It seems so many academic libraries are using electronic display monitors to promote the library. I was wondering if there were best practices? So I [...]