Tag Archives: nielsen

Feeling Lost In A World Of Search Zombies

Maybe I’m getting more removed from mainstream search. I know that some aspects of online searching can be complex, and depending on the uniqueness of some disciplinary databases (think about using financial screening tools in NetAdvantage or ValueLine Research Center) search can reach the extremes of complexity. But I would never have thought to associate the word “complex” with three basic search functions: formulating a search question; evaluating the results; and revising the search strategy. True, these basic skils are hardly intuitive for college students, but it certainly seems within their ability to learn – and I know that many have. So I was surprised to read this in a recent Jakob Nielsen column:

How difficult is it to perform a search on Google? I’m not talking about the challenge of formulating a good query, interpreting the results, or revising your search strategy to reap better results. Those are all very complicated research skills, and few people excel at them.

Complicated research skills? If you take away those basic skills what is left to a search? Have we created a generation of search zombies who listlessly tap away at the keyboard with no strategy at all just hoping they’ll find some information, and then mindlessly settle for whatever their first Google page yields? On the positive side, this suggests to me that librarians are among the few professionals who do excel at these tasks. While it’s great to know we have an increasingly rare skill , I’d feel much better if, as a profession, we were making greater progress in helping more people to develop these basic search skills, or getting more recognition for what we can do.

This leaves me with two thoughts. First, if excellence in navigating the complexity of search (and mind you that Nielsen isn’t talking about library databases – he’s just referring to search engines) is a rarified skill, why the heck can’t we leverage our expertise to raise our profile in society. You would think that the ability to cut through the web wasteland would be a prized skill that people would seek out. Second, if everyone other than librarians lack these skills, then the state of searching and the public’s research ability must be far worse than we might have imagined. Perhaps the “good enough” (or is it now “barely good enough”) mentality has finally turned the masses into search zombies. What’s the cure for that?