Tag Archives: print on demand

Curiouser and Curiouser: Guiding Students through the Information Wonderland

This week I taught a research instruction session for a learning community that pairs an introductory English Composition course with a Speech course. I love teaching this class because I get to work with colleagues in our English and Humanities Departments with whom I’ve long collaborated; we have a good rapport in the classroom and the students always seem to get a lot out of the class. Because the library session runs for twice as long as usual — we use the class periods for both classes — we always have lots of time for students to practice doing research. Because the students are usually more engaged in learning communities and there are 3 instructors in the classroom, we also typically get into discussions about topics in information literacy that we often don’t have room for in the other sessions I teach.

This time around we found something very interesting. The students were researching the Brooklyn Theater Fire, an infamous late 19th-century disaster that happened just steps from our college’s campus. We’d been using the library catalog to look for books on Brooklyn and New York City history, talking about the kinds of keywords that work best for broad or narrow topics, the usual. Recently I’ve noticed that during the internet research part of my instruction sessions students sometimes find books on commercial sites like Amazon, so I’ve started to suggest that students note down the author and title of books they find on those sites and search for them in the library catalog. I recommended that to this class, too, and a student called me over to help him do the search in our library’s catalog for a book he found on Barnes & Noble.

The student was trying to search by ISBN in the keyword search field, but that wasn’t really the problem. The problem was that our library (and our university system) doesn’t own the book. And, actually, we’ll never own the book, because the book he was looking for was a book of Brooklyn historical information pulled directly from Wikipedia. It took a few minutes of poking around on the B&N website to figure that out, and then we all (as a class) found a long list of books “published” by the company LLC Books:

llcbooks

(Hey, at least they’re relatively inexpensive, right?)

This phenomenon is not new, nor is it restricted to Wikipedia content — I remember hearing a few years ago about a similar “publisher” printing up and selling dissertations without their authors’ knowledge. And it’s pretty easy for us to discard these kinds of books from our own searches online. The listing the student found actually cites Source: Wikipedia as the author, but even those that don’t are highly suspicious: they’re on a huge variety of topics with very similar covers each with an image of a flower on it which is not at all relevant to the book’s content. Red flags everywhere, right?

But first year undergraduates are not librarians, and the student I worked with was, I think, legitimately confused by this book, especially seeing it in a set of search results that included traditionally published, “real” books. We ended up having a great conversation with the entire class about who owns the content on Wikipedia (and an introduction to open access and Creative Commons-licensed content), how print-on-demand publishing technology is changing information production, and why it’s important to evaluate information in all formats, not just online.

It was a great class; I left happy that we’d been able to cover such complex topics and hopeful that the students will continue to think critically about information the way they did in the class. However, I worry about other students, the ones in all of the classes that don’t have an extra-long library session, in which we don’t have time to get to print-on-demand Wikipedia scam books as well as everything else we need to cover. While not about library sources, I think this is important content that’s well worth discussing in our classes. But it’s tricky to accommodate all of the nuances of the information landscape in our instruction, especially when it’s both/and: real books both in print and electronic (both in the library and on the internet), and fake books, and… How do you incorporate new (and evolving) information literacy issues into your instruction?

Local Food (for Thought) Movement

LJ Academic Newswire reports that U Penn is the latest to offer scan-on-demand with quality print output. Emory uses the same Kirtas machine to offer a curated collection of books relevant to Emory and to the South, unique in their collections. UMich, which has a rich collection of books scanned through their own efforts and with the Google project, has an Espresso machine standing by reading to instantly print copies. Cornell sells thousands of scanned books printed on demand through Amazon’s POD company.

And Boston Public, in a partnership with the Open Library that seems to have gotten far too little press, will digitize a public domain book of your choice within a matter of days, letting demand drive mass digitization. All you have to do is press a button in their catalog. How cool is that?

It’s interesting how these efforts are described. “An ATM for books.” “Library as Bookstore.” “Library as publisher.” “Amazon partnership.” We’re not quite sure what to call this effort – which is making public domain books available in multiple formats to as many people as possible while recovering costs. Basically, it’s interlibrary loan of non-returnables that happen to be book-sized and often go direct to the patron. It’s a terrific development. But . . . you knew there’d be a but, didn’t you?

By now some of you will have twigged to the fact that partnering with Amazon – particularly for POD fulfillment – is going on my “hey, wait a minute” list. Amazon is a hugely successful company that is able to set terms because it is so big. Their strategy is vertical integration and ownership of every piece of the industry that can be integrated. The only POD company they support is the one they own. The only e-book format they will sell is the one they bought – MobiPocket (which also fuels Kindle). They are the Microsoft of books. Don’t like the way we do things? Tough, ’cause we’re the biggest. You go through us, you get the audience, but you play by our rules.

The more we partner with Amazon, the bigger it gets and the harder it is for local independent bookstores to survive. It’s the same Faustian bargain libraries stuck with Google to digitize books, but it’s harder to argue it’s totally win-win. Independent booksellers lose. That’s a choice we make.

I suggested an even more radical partnership partnership in Library Journal last year, but so far no takers. I’m not really surprised, since it would require regional library consortia having a new-generation machine and expanding delivery of print-on-demand books to local booksellers. But a partnership of publishers, regional library systems, and the local book trade could lead to a greener, more reader-driven supply of books to borrow or buy – and a healthier local community.

I recently caught a blog posting from a bookseller who said of hard times “it’s Mardi Gras over there at the library!” We’ve all seen the news stories about the surge in library use. We have the mojo to refresh a broken book culture using new technologies and new ideas, but before we fashion ourselves as publishers, we should think about what that means to our communities near by.

I know a lot of indie booksellers, and they are dedicated to connecting people to books because they believe that connection matters. They aren’t getting rich. They aren’t trying to boost their profit margin. They’re just trying to pay the rent and stay open. My own campus bookstore is one of the few that isn’t outsourced. It’s an independent bookstore, and I’m proud of that.

If we’re going to become part of the book business, let’s think about how to do it in a way that doesn’t screw over our local partners in connecting books and readers.