ACRLog welcomes a guest post from Jane-Rebecca Cannarella, a student at Arcadia University in Philadelphia who completing is her Masters with a focus in School Library Media Specialty.
Finding the right technology to use in the library, particularly the kind of devices that will best suit the largest number of patrons, can be an arduous task when considering the wealth of new advancements that are available. Many of these items can be costly or not intuitive to the user. But two new tools have proven themselves useful and user friendly in all varieties of libraries.
QR codes, or Quick Response codes, were first introduced for use in the auto industry in the mid-nineties. Since then QR codes, which are a two dimensional matrix barcode, have become increasingly popular in libraries. They store URLs and text data that can be pulled from the physical world onto mobile phones. This is done by using the camera feature to take a picture of the code which will be translated through software into text, web addresses, contact or location information, or other pertinent information.
The prevalence of smart phones and mobile devices with internet capabilities is hard to ignore. More and more of the population have access to smart phones, which makes the use of QR codes that incorporate information access and smart phone technology an appealing option for education and libraries. They are low cost options that are user friendly and easy to employ. There are many free QR code generator sites such as Kaywa QR code generator, qrstuff.com, and Deliver.com. Codes exist in a number of spots such as in the virtual world of blogs, online catalogs, and webpages, as well as in the physical world of book shelves and checkout desks.
They can be implemented in a number of ways within libraries. Codes can be used in library stacks to direct the user to supplement online electronic resources, they can be accessed for catalog records to inform the user of location information, or they can link to audio tours. Many libraries are utilizing them to create a more unique user experience. For example, Lafayette College Library used QR codes to create an interactive mystery game to better acquaint incoming freshman to their college library, the students were able to access the scavenger hunt information through the website. Librarians were stationed throughout the library and would hand the students the QR codes upon successful completion of a clue. At UC Irvine the libraries use QR codes within the stacks: the arts section points the user to further browsing within the physical collection, and the math QR codes directs the user to the best ebook collection for their query. Contra Costa County Library uses the QR codes for directing patrons interested in popular books to further reading as well as to market downloadable audio books for those that want to listen while using public transportation. And Sacramento Public Library allows patrons to access reference service information through QR codes.
Through these codes libraries can reach the user in non-traditional locations, this increases library usage frequency creating a stronger sense of community. With increasing patron activity and easy access to the library, even remotely, in mind another free resource that has been successfully implemented in libraries is the use of Conduit.com. Conduit.com allows users to create a library specific application that be accessed on a smart phone, as well as a community toolbar in order to drive traffic and increase patronage for the library. The community tool bar provides continuous access to library resources and services addressing the need for students to use peer reviewed resources available to them without their knowledge.
Since patrons, particularly students, are more comfortable accessing information online in order to conduct research, a toolbar that showcases the what is available at the library will result in accessed data that is valid and reliable. Librarians can provide a visible link to the databases, Twitter, blogs, and ebooks that are available through the library. This increases the use of existing, and paid for, library research and self-service tools that might be ignored by the patrons in lieu of Google searches.
At Arizona State University the web services librarian put Conduits on all the public computers in order to highlight library services to patrons that might not know of the availability of those resources. The Colorado Statue University Libraries use Conduit in order for patrons to have access to multiple library resources simultaneously. The Bush Memorial Library at Hamline University uses them as a way for users to search the catalog and databases without having to go through the library website each time. It also gives the user the opportunity to get customized toolbars for their educational specialty.
The application works in a similar manner: it allows the user easy and immediate access to the library’s Twitter, Facebook, RSS feeds, wiki sites, and blogs. It directs the patron to sites and resources that the library offers in a remote setting. Both the application and toolbar claim to be easy enough to create for even the least tech savvy person.
While both QR codes and Conduits rely heavily on smart phone usage, it is in the best interest of librarians to understand how advancing technology can best benefit the library. Free technology that focuses on enabling patrons to have better access to library sources will provide them with more well-rounded and peer-reviewed research, while those patrons that do have access to smart phone technology can reach their library services even when it is not physically available to them. Having this technology at their disposal allows patrons to become a more independent and empowered learners as well as bringing overlooked library resources to the forefront of the users’ search. Most importantly, these technologies create a sense of community while broadening the uses of the library.