Tag Archives: user experience

Searching For the Answers

An updated website is one of the most useful tools that academic libraries have to communicate with the students, faculty, and staff we serve at our colleges and universities. Our websites offer access to information sources, provide help with research, and list our policies and basic information about the library: where we’re located, when we’re open, how to get in touch with us. It’s 2013 — libraries (and colleges) have had websites for a long time, so surely our website is the first place to look to learn more about the library, right?

Maybe, but maybe not. While I always check the website when I need more information about a library, often arriving there via the college or university website, I’m not sure that all of our patrons do. More often than not I’d guess that they use a search engine to find the library website. Assuming that Google is the search engine of choice for most of our patrons, what do they see when they search for our libraries?

(Feel free to go ahead and try a Google search with your own college or university library. I’ll wait.)

I tend to search with Google, but I must not search that often for businesses or other specific locations on Google’s web search, because it took me a while to notice that Google had added a box on the right side of the search results page populated with details about a business or location. The box includes a photo, a map (which links to Google Maps for directions), and some basic information about the place: a description from Wikipedia (if one exists), the address, phone number, and hours. There’s also a space for people to rate and review the business or location, as well as links to other review websites. It seems that the information in the box is populated automatically by Google from the original websites.

This is great news, right? This Google feature can get the information our patrons need to them without having to click through to the library website. On the other hand, what happens when the information is wrong?

At my library we first learned about the Google info box last winter. A student approached the Reference Desk to verify the library’s opening hours. It seems that she’d found the library hours on Google, and was upset to learn that we’d extended our hours the prior semester. While there’s a happy ending to this story — it’s delightful when a student wants to come to the library earlier than she thinks she can! — this experience was frustrating for both of us. Since we hadn’t realized that Google added the info box to its search results, we didn’t know to check whether the information was correct. The student naturally assumed that we were in control of the information in that box, and was angry when it seemed that we hadn’t kept it up to date.

Just a month ago we encountered another issue with the Google info box for our library. I don’t know that I would expect there to be reviews of a college library on business or location review websites, but our library’s info box does have one review website listed under the Reviews heading. Following the link leads to a review that has nothing to do with the library (or the college), and is instead a post criticizing the city’s police department. While a bit jarring, it only takes a minute of reading the review site to realize that the review isn’t actually about the library, just a false hit on the review website.

While there are definitely advantages to having basic information about our library available quickly for our patrons, some aspects of the Google info box are troubling from a user experience perspective. It’s unclear how often Google updates the information in that box automatically — our experience with the incorrect library hours suggests that it’s not updated frequently. Also, it’s challenging to edit some of the information in this box. There’s a link for business owners to claim and edit their profile which does offer the opportunity to change some details displayed in the box. But we weren’t able to remove the erroneous review website from our listing; our only option was to use the Feedback link to request that the link be removed, and who knows how long that will take?

My biggest takeaway has been the reminder that we should periodically research our libraries as if we were patrons looking for information. Google offers search alerts, which can be helpful to learn when our libraries are being mentioned on other websites, but I don’t know that there’s any way to automatically learn what information has been added or changed in the Google info box. I’d be interested to know if anyone has figured out a quick and easy way to keep track of this sort of thing — please share your experiences in the comments!

A Day for Design

Last week I attended the ACRL/NY Symposium here in New York City. It was the first time I’d been to my local chapter’s annual program and a fun day: great speakers and posters and a nice opportunity to catch up with colleagues from libraries in the NYC metro area. The theme of this year’s program was Innovation by Design: Re-Visioning the Library which, as the day’s first speaker reminded us, could not be more timely. Bill Mayer, University Librarian at American University in DC, started us off with his talk “Redesigning Relevance: Creating New Traditions in Library Design.” He noted that in this economic climate renovation is often the new new construction: many of our institutions won’t have the budget for new buildings, so it’s important to make the most of what we have.

Mayer reminded us that the recent Ithaka report reveals that faculty use of our physical spaces is declining. He encouraged us to think about how we can make the library best for students, our primary users. He sees library-as-warehouse as an outdated model, and recommends reducing the collections and materials kept onsite as well as increasing reliance on consortial collections to free up more space for students to use.

Mayer shared some of the ways that this kind of redesign has been implemented at American University. After moving many volumes to offsite storage, they discovered that the additional space available for the books that remained made it easier for students to find books. Students wanted more computer workstations and access to wireless, so they added more space for student work too. Mayer cautioned that of course local conditions matter — there’s no one size fits all approach. He suggests making our process inclusive and asking faculty, students, and administrators for input during the process.

The next speaker was Lauren Pressley, Instructional Design Librarian at Wake Forest University, who presented “Re-Visioning Teaching: Adapting to a Changing Educational Environment.” She began by acknowledging that libraries are changing, as is higher education: there’s more information and technology, and higher expectations and costs. How can academic libraries adapt to these changes? Pressley suggests that instructional design can help. Systematic design can provide structure for our library instruction and produce data we can assess, which is becoming increasingly important for demonstrating the value of our libraries.

Pressley assured us that we are already engaging in instructional design in our libraries, we just might not be aware of the vocabulary that can be used to discuss it. She described the ADDIE model: analysis, design, development, implementation, and evaluation. Most of us probably follow these steps when creating library and research instruction, whether for in-person one-shots or multiple sessions, or for other forms of student research support like tutorials or research guides. Pressley encouraged us to find the best instructional solutions for our students and situations.

Aaron Schmidt, Digital Initiatives Librarian at the DC Public Library and one half of the consulting team Influx Library User Experience, was up after lunch, with “Librarians as Designers: Making Deliberate Decisions.” He wants librarians to be proud of what we offer, and provide our users with better experiences. Schmidt began by showing us examples of poorly-designed signs and experiences. He emphasized that everything is designed, even if by neglect; design is arranging things for a purpose, and we can choose to have good design in our libraries.

Schmidt thinks that libraries are spread thin trying to be lots of things to lots of people — we could make 50% of people ecstatic about our services rather than 100% lukewarm. He recommends that we practice design and look at the actions of our users more than their motivations. What are people doing in our libraries, and how can that knowledge guide our design? One interesting suggestion is to implement a “work like a student” day in which we use only the resources that students have access to, for example, public workstations and study areas. Schmidt reminds us that ultimately libraries are about solving problems for people, and well-designed experiences can help.

The day’s final speaker was Leah Buley, Experience Designer (with an MLIS) at design firm Adaptive Path, who spoke about “User Research in the Library: How to Understand and Design for Patrons’ Needs.” She noted that user research can help us understand how people really experience information and how we can help them use the tools that are available in our libraries. Buley began by mentioning a few exemplary user studies, for example, the University of Washington’s website redesign revealed confusion over what is available on a library website, which suggests that users may be confused about what is available in the library. In a study at Cal Poly, students led the research to evaluate a federated search product, which helped students broaden their views about library services.

Buley reminded us to “Know Thy User,” and detailed a variety of user research methods we may want to implement. We can examine log files to find out what search terms are being used, which can help us learn what users are looking for. Ethnographic methods like observation, timelines, and diary studies can give us a window into user needs and experience. Paper can be put to good use to prototype design ideas, or we can invite our users to codesign by drawing their ideas. Buley suggests that we ask what we need to know about our users — the answers will guide us in choosing our research methods.

The Symposium gave me lots of library design possibilities to think about and I’ll definitely need some time to digest it all. The program organizers will be adding notes and slides from the speakers to the Symposium website soon, so head over there for more information. And if you’re interested in reading more about design thinking for libraries, our own Steven Bell blogs regularly at Designing Better Libraries. Thanks to everyone involved for a great day!