Something there is that doesn’t love a wall.
While most of us are all for openness, the public editor of the New York Times points out that there are “Cracks in the Wall Between Advertising and News” – partly because of shrinking advertising revenues for news operations and partly because the consolidation of the industry means those revenues are more important than ever – the goal is to make shareholders happy; informing the public has to come second.
Emerging advertising models have contributed to the dismantling of the wall by harvesting information about readers and using it in ways that traditional broadsheets would never dream of. Why shouldn’t journalists follow suit? Well, they have ethics, for one thing…
Here’s a case where good fences make good journalism- just bad business partners in an era when advertising relies on a not-so-cuddly Cookie Monster to find its audience.