Positive Press For An Academic Library

Every now and then we see a good story in the mainstream media about the positive contributions libraries make to their communities. Not surprisingly, those stories tend to feature public libraries. Occasionally the subject of the article is an academic library. This past Sunday the Star Tribune in Minneapolis featured an article about the innovations at the University of Minnesota’s Walter Library designed to lure students to the library. As with most articles of this type the student quotes reflect their attraction to Internet search engines, but some acknowledge that the library provides invaluable and time-saving research assistance – and good coffee. After reading the article and exploring the web site at the University of Minnesota Library, I find their balanced approach to reaching out to students provides a good model. Recognizing students’ preference for search systems that provide a Google experience, they’ve developed the “Undergraduate Virtual Library”. It looks to be a federated search system that mimics the features of a simple search engine, but with a slightly busier interface. But they also promote a variety of user education programs to help students improve library research skills. It demonstrates that while it is important to acknowledge changing student behaviors by offering new and different approaches to research, academic librarians can offer balance by continuing to support the essential values of user education.

One thought on “Positive Press For An Academic Library”

  1. Other offices within the university issue press releases to the media when something good or noteworthy happens. I think libraries need to be a bit more aggressive. I used to write an article about once a year for the college publication. That’s hardly MSM, but it does get the word out that libraries matter.

Leave a Reply

Your email address will not be published. Required fields are marked *