Most academic libraries would probably want to offer the sort of personalization features to their user communities that those users have come to expect with web retailers such as Amazon and Netflix. Consider “pushing” to a user news about some recent articles that are on the same topic as ones he or she retreived within the last few weeks. I imagine our users might like that sort of thing – or they might consider it an invasion of their privacy. It appears that concern won’t stop a few libraries from moving further into the realm of personalization.
Personalization versus privacy is the subject of an article in Sunday’s New York Times. It mentions projects at North Carolina State University and Notre Dame that will make it possible for the library to recommend new articles or other items based on previous uses of the collection. Other librarians from different segments of the profession, as well as a user or two, are asked about their concerns over data collection for the development of a personalized research system. Given the current Patriot Act environment in which we find ourselves there are some who observe that the less private data collected by libraries the better off we all are. But then again, should we let those concerns stand in the way of progress. Sounds like we’ll need to talk about this more with our users to find out if they are willing to sacrifice privacy for personalization.