I attended OCLC’s “Extreme Makeover” seminar on Friday, here at the ALA midwinter conference. It was definitely a worthwhile event even if it wasn’t exactly geared to the academic library segment. Still, I picked up a few good ideas I’ll be thinking about for my library. I won’t go into great detail about the session because the folks over at It’s All Good have lots of detailed notes on what each speaker had to say.
The final speaker Antony Brewerton is known for the marketing campaigns he does for his library. But as the only academic librarian (and only true librarian) on the bill, he did little to connect reaching users to collaborating with faculty. It’s great to have fancy brochures of the type shown from his library, but if we do a good job of connecting with faculty and encouraging them to drive students to the library’s resources through assignments and associated instruction opportunities, I think that will go much farther in helping academic libraries reach their user community – and avoid marginalization and irrelevance – something that was mentioned more than a few times in this symposium.
Let’s hope OCLC keeps offering these good programs at ALA events.