The Supposed Summer Slowdown 

I started my academic librarian position in August 2025. During the first few weeks of my role, before most of the on-campus students returned and the school year started, fellow librarians told me two (main) things: that I should enjoy the calm before things got busy again, and that the first year in my role would be a learning year.

I took both of those pieces of advice to heart and I can say now that both of them were very true. There was so much that I didn’t know back in August, and I learned a ton over the course of the year that will help me when the next school year starts. (I still have lots, lots more to learn.) I also made sure to soak in the quiet before orientation started and the students returned. My library is on the side of campus that has all the first-year student dorms, so we had a lot of students stop by with questions (library related and not) over the first few weeks of the fall semester.

I also heard from many librarians that things tend to slow down over the summer. Fewer students are on campus, many faculty members are taking time away, and the pace just tends to move more sedately. I’ve been looking forward to some time to reflect on the school year and work on the list of long-term summer projects that I’ve been compiling throughout the past year.

A month after graduation, however, I’m still waiting for this supposed summer slowdown to start.

Non-Traditional Program Support

In my role, I support nine programs, all of which are master’s or doctoral programs. Some of the programs follow a traditional schedule and enroll students on-campus full-time, but others are set up so that students can work full-time while completing their degrees part-time, often almost completely online.

I love working with all the students that I support. Fellow librarians have told me that it can be hard to engage online students, but I actually work the most with students in the part-time, online programs, especially the doctor of education program. I’m lucky to have support from a lot of faculty members and program leaders to help make this happen. I speak at orientation sessions for each cohort of Ed.D. students, and a new cohort starts three times a year. Although it’s primarily an online program, the students come to campus for their initial orientation and for several weekends throughout the three-year program.

The week after graduation in May, I taught my regular library session for the new Ed.D. students, and chatted with many of the students after my presentation. This was a Saturday, and the students were in orientation sessions for the rest of the day. I’m used to a couple of students booking appointments after a session, but on Sunday morning, I was surprised to see four or five students who had booked research appointments for the upcoming week. I had hoped to get started on my long term projects that week, but clearly they would need to be pushed to the following week. I figured that the students who reached out had wanted to go ahead and meet with me to get the recommended meeting with a librarian out of the way, and that my schedule would get back to the slow, standard summer I’d been told about after that first week.

However, I also remembered something that the education librarian at another institution had told me when I first started in this position. She also supports Ed.D. students who start three times a year. She told me that often, we don’t get the same summer break that other academic librarians do, because with a new (and large) cohort of students starting for the summer semester, they need a lot of library support just like any students do – except that they need support in May and June and even July, unlike many other students who are only taking classes from August through early May. I was now watching my colleague’s caution play out in real time in my own job.

Adjusting Expectations for a Different Type of Summer

It’s been four weeks since graduation and three weeks since this new cohort of students started. The research appointments haven’t slowed down – in fact, they’ve picked up. Working directly with students is my favorite part of my job, and I’m thrilled that so many of them want to meet with me for research help. But what I’m also starting to realize is that I may not be able to save my big, long-term projects for the summer slowdown like some of my other colleagues – because I don’t have a summer slowdown. For this summer, I’ll need to find a way to complete at least some projects that need to be done before the fall. But for the next school year, I’ll need to think back to this past year when I had slower months, and plan to complete other projects then. Spreading them out throughout the year is probably going to be more effective for me than saving them for a few “slower” months.

The advice I was given early on – that this year would be a learning year – is still true. Until this coming August, it’s still my first year as an academic librarian, and I’m still learning something new every day. But I love to learn, and it’s one reason I became a librarian. I know I’ll continue learning in my second year in academic libraries and beyond.

Keeping up with the (Asian) Librarians: An Asian Heritage Month Feature 

Inspired by a blog post, (Summer Plans | SSENSE Canada https://www.ssense.com/en-ca/editorial/culture/summer-plans-2025), I came up with some fun Asian-heritage related prompts to celebrate some of the coolest people I know! Read on to learn about their stories, favourite underrated desserts, and opinions on the latest trends!  

Talia Chung  
  • Your position: University Librarian and Dean of Libraries  
  • Library mentor: I have had a long career so there are honestly too many to mention in a short response ! I value their sage advice, encouragement, and frank feedback.  Mentoring requires dedication, skill and generosity – I have been so fortunate throughout my career. 
  • Your mantra at work: Creating conditions for people to do their best 
  • Favourite professional association: I highly value my engagement with the Ontario Council of University Libraries (OCUL) as well as the work of the Canadian Association of Research Libraries (CARL) 

Your favourite…  

  • Author, book: I recently had the chance to see Tanya Talaga interviewed at an event at uOttawa by our own Chancellor Claudette Commanda.  Talaga’s book Seven Fallen Feathers continues to leave a deep impression on me. 
  • Most underrated dessert: Grass jelly.  Just thinking about it makes me want to go and get some… 
  • Your thoughts on recent trends…  I don’t know if this is on trend, as I am admittedly out of the loop, but I no longer am confident in my use of emojis as I have learned that emojis have different meanings for different generational groups.  Sometimes a birthday cake is just a birthday cake, except when another generation has coded it otherwise ? 
Cheng Yin Zhu   
  • Library mentor: So many to thank! Hye-jin Juhn, the East Asian Studies Librarian at McGill University, has been so supportive and helpful in my journey in academic libraries. 
  • Favourite library memory : My friends and I once did a “ghosts in sheets” photoshoot in the library where we spent months working on our theses. 
  • Favourite project : “Association Rules and Classification Model on Fragrance Data for Consumer Markets,” a project my teammate and I did for our data mining course! I liked learning about common “note” pairings. I learned a lot about my own fragrance preferences, too.  
  • Word not in the English language: Baobèi, which means baby / treasure / and other things. Whenever I see a cat (and specifically my friend’s very long cat), I like to say baobèi because it rolls off the tongue nicely. 
  • Most underrated dessert: taro sago!! 
  • Your thoughts on… Dubai chocolate… Not for me but more for you. 
Loren Wang  
  • Your position: User Engagement Technician 
  • Favourite library memory: I didn’t know a word of English when I immigrated to Canada as a kid and I don’t think I would’ve been able to pick it (or French) up if not for my local public library! Storytimes, summer reading clubs, free family activities… I spent so much time at the Ottawa Public Library (OPL), learning to read and then carrying home as many books as I could hold. Becoming a library kid really helped ease an otherwise difficult transition.  
  • Your Favourite… 
  • Author, book: My favourite underrated series I like to plug when I’m asked this (I’ve never met another person who’s read it and I think it’s out of print) is Little Forest by Daisuke Igarashi. I love Yoko Ono’s books, they’re like interactive artworks.  
  • Movie: The Tale of the Princess Kaguya, or The Teeth of Love.  
  • Fashion item: Realistically, I’m always cold at the library and wearing some kind of knitwear (cardigan stereotype holding true…) and my Miffy clips have been in steady rotation. 
  • Mandatory prompt: Your thoughts on… dubai chocolate: price tag aside, I like my chocolate very dark and bitter, so this just looks too sweet and gooey to be appetizing to me. 
Tina Liu
  • Your position: Cataloguing Librarian @ McGill
  • What fulfils you at work? Clearing the piles of old books off my desk and my department’s weekly crafting hour.  
  • Author, book: Iyko Day’s Alien Capital changed my life and my scholarship. Also love (Lu You) and his Song Dynasty cat poetry. 
  • Most underrated dessert: (bing fen); it’s hydrating, refreshing, healthy, and delicious. 
  • Favourite fashion item: I love a good hairpin. A cute statement piece that’s very practical, handles all my hair, and fits my aesthetic. 
  • Your thoughts on… dubai chocolate: Dubai chocolate and the subsequent pistachio cream craze is a result of a 241% American tariff on Iranian pistachios in 1986 (source) which led to California farmers planting more pistachio trees. Now that those pistachio trees are mature, they’re producing a pistachio surplus (source: Pollock, D. (2012). Pistachio records continue falling. Western Farm Press, 34(16), 1–6.) so the pistachio trade association (American Pistachio Growers) and companies have spent the last couple years going on an advertising spree to sell more pistachios and pistachio products (source: Karlovitch, S. (2025). Wonderful Pistachios sows integrated campaign targeting commuters. Marketing Dive, N.PAG.), and that’s why Dubai chocolate is everywhere now. 
Lisa Shin  
  • Your position: Research Librarian (Health & Medical Sciences, STEM) @ University of Ottawa 
  • What made you want to become an academic librarian: During COVID, I tried so hard to get my grandpa to become vaccinated and ended up doing my own literature review on PubMed every other week… and then I thought, how great would it be to do this as a career combining my love of libraries and research!  
  • Favourite library memory: After volunteering for the first time, (Reading Buddies at the Calgary Public Library), I received an adorable handwritten card from my 6-year-old buddy who enjoyed reading more (although limited to insects & monster trucks)!!  
  • Most underrated dish: Kimchi Pork Ribs!! 
  • Favourite movie: Art Museum by the Zoo by Lee Jeong Hyang 
  • Your thoughts on… dubai chocolate: The Korean dubai chewy ball hype was real!! They’re actually really yummy, price tag aside!!  
Victoria
  • Your position: Research librarian 
  • Your mantra at work: Get shit done
  • What fulfils you at work? Connecting with my colleagues and having a student tell me how much I helped them.  
  • Your best tip on getting “in the zone”: Making a comprehensive to do list 
  • Favourite author, book: (currently) The Correspondent by Virgina Evans 
  • Your thoughts on… dubai chocolate: I feel like Dubai Chocolate Chewy Balls – is propagating false advertising because its not from Dubai. 
Vincci Lui
  • Your position: My job is a bit different – along with a traditional liaison librarian role, I also oversee web and communications for my health sciences library (Gerstein Science Information Centre, University of Toronto Libraries) 
  • What fulfils you at work? Nothing beats that lovely feeling when I open up a student email excitedly telling me about their journal paper acceptance 
  • Favourite project: A fun end-of term highlight is running our UnStudy exam destressor activities. For several years now, it’s been our library’s way of giving our stressed students permission to sneak in bite-sized, guilt-free breaks between study sessions.  Our recent Heated Rivalry-inspired crafts, games, and puzzles were a huge hit this year! 

Your favourite…  

  • Underrated dessert: Nothing beats a classic bubble waffle, freshly made and eaten straight out of a paper bag (no fancy toppings needed!) 
  • Fashion item: Whereas Coco Chanel once said “Before you leave the house, look in the mirror and take one thing off,” I subscribe to the adage of “Before you leave the house, don’t look in the mirror, and have your kids secretly add no less than three random stickers to the back of your outfit.” 
  • Your thoughts on… ube: Friendly PSA to all the Starbucks lovers –  it’s pronounced Ooh-Bae! 
Cecilia Tellis
  • Your position: Associate University Librarian, Research Services (interim), University of Ottawa 
  • Library mentor: I’ve had a few over my 22 years in libraries, including Louisa Piatti, Juanita Jara de Sumar, Sharda Tarachandra, and more recently, Tony Horava. 
  • Your mantra at work: “We can do hard things”, inspired by my friend and colleague, Carolyn Caseñas, the Chief Librarian at the New Westminster Public Library. 
  • Favourite library memory: Attending the IDEAL 2019 conference in Columbus, Ohio. For the first time in my career, there was a session on being mixed-race and responding to the needs of faculty and students who identify as such, or who are studying the mixed-race experience. 
  • Favourite professional association: It’s a toss-up between Visible Minority Librarians of Canada (VimLoC) and We Here. Both have been spaces where I feel included and a strong sense of belonging, as a mixed-race (proudly Filipina-Pakistani) librarian. I try and contribute as much of my time and energy as I have to these spaces. 
  • Your thoughts on… dubai chocolate: Okay, I’ve never gotten on the bandwagon for Dubai chocolate. I love pistachios, I love chocolate, and I love most anything wrapped in phyllo pastry, so you’d think I’d get behind this trend. But honestly, I’m passing on it. 

Thank you for reading & happy Asian heritage month! Feel free to share your answers to the prompts in the comments below 🙂

All the Roads that Lead to Librarianship

Everyone’s path to academic libraries is a little different. Some of us start as public library pages in high school, some of us have been library student workers as undergrads, and some of us found libraries as a second career – whether the first one had to do with libraries or not. All of those paths are valid, and we have a lot to learn from each other and our different experiences.  

One common refrain that’s come up among this year’s ACRLog First-Year Academic Librarians (FYALs) is what we’ve learned from our past jobs – which could be anything from previous careers, library jobs that we had during grad school, and non-library jobs – that we use in our work today in academic libraries. Today, the three of us are sharing some thoughts and suggestions about what we learned from previous jobs. 

Lisa: Approaching all experiences with care…

As with many other students tight on finances, a part-time job was a must for me, ever since I reached the legal age of being able to work. Some positions that I credit my current career to and those that I highly recommend future librarians to think about are student internships and on-campus positions.  

A particular position that I look back fondly upon is being a residence don/assistant (I wrote a whole blog post about it in November in more detail if you’re interested: The Unexpected Overlaps Between a Don and a Librarian – ACRLog). The brainstorming of fun ideas to make sure there was sufficient attendance, conducting user needs analyses, working across campus with different partners, creating a safe atmosphere for everyone, while teaching students in one-on-one sessions, floor meetings, and workshops were so foundational. Especially in the beginning of the semester where first-year students would ask questions on everything and anything, I felt like I was back working at the public library where I was matching the right question to the right resource! This was where I volunteered at my first conference and did my dream project of hosting a month-long screening and events in celebration of the World Cup at a residence for international exchange students. Student engagement and targeting specific demographics for events that they would be interested in is something I think about on the daily, and having experience in student housing allowed me to first become exposed to the transferability of skills and knowledge in a post-secondary setting.  

In graduate school, attending an institution where there was sufficient support for student internship programs was necessary for me. I luckily had opportunities at several different libraries and departments where I feel that experience was incredibly beneficial in securing my current position. Scholarly communication, copyright, health sciences, and user engagement are some of the areas of academic libraries that I was introduced to. Due to the realistic constraints of living in an expensive city, having part-time jobs may be necessary, but trying to approach each opportunity, no matter what they might be, with an open mind and an empathic heart was essential for me to be generous with my time and energy to really apply what I was learning in school to positions outside the classroom.  

M: What does working with reporters and students have in common? 

For me, librarianship is a second career. I worked in my undergrad institution’s library as a student, then spent about six years in the communications and PR world before going to grad school for my MSLS (with a pretty random half-year stint in the federal government mixed in too). In grad school, I was able to work and volunteer in several different libraries. I also worked for a year at the campus performing arts organization’s box office.  

This is a pretty eclectic work history. What stands out to me the most now is that I use something that I learned at all of these past jobs, whether that’s a workplace lesson, a skill, or just general information, in my current academic library job almost every day. A lot of the knowledge, skills, and experience that I use now are also things that I hadn’t thought I would ever use again. I learned how to connect people with the information they need during my time in comms and PR – back then, I was connecting reporters with sources; now, I connect students with books and articles, but the fundamentals are the same. I learned how to intake random requests in communications and at the box office and figure out what people actually needed; now, I know what questions to ask students when they reach out and how not to let their panic get to me when they’re worried about a deadline (because reporters are always on deadline). I learned how to write a great proposal for a conference when I worked for the PR firm; now, I can write them for myself and help out my colleagues too. For my first few years in communications, I was also a scheduler; now, I know how to stay on top of my own calendar and also keep a lot of dates and deadlines in my head (and save my fellow librarians from accidentally scheduling a meeting for a holiday). I volunteered at a public library during grad school and now I know what things like “shelf-reading” mean (something library school doesn’t teach you). These are just the first few that come to mind – I could definitely keep going.  

I think there are a few important points to take away from these examples. First, librarianship is a career where a lot of different experiences can translate – and translate well. It’s also hard to get experience in libraries. I would encourage anyone who’s interested in this career path to think creatively about what past experiences you have and how you can apply them to the library world – there’s more overlap than you would think. Additionally, but on the same theme, I would encourage people who are thinking about this career path or who are early into it to try to say “yes” to jobs, volunteer opportunities, and anything else, even if you think it won’t be relevant. You don’t know which of the lessons you learned in a job five years previously might turn out to be relevant during your first few years as an academic librarian. All experience is valuable – don’t discount or write off anything! 

Eleanor: Jack of all trades, master of some  

One of the most important moments of my MLIS degree happened when I was introduced to SJSU’s MLIS Skills at Work: A Snapshot of Job Postings report. My professor heavily emphasized the “Job Duties Listed Most Frequently” slide, shown here: 

The “Job Duties Listed Most Frequently” slide from the Spring 2025 report. 

At this point, I had no idea what kind of academic librarian I wanted to be; all I knew was how hard it would be to find a job in the economy I’d be graduating into. I made it my mission to acquire experience in as many of these job duty areas as possible before graduating. 

I had already worked circulation at a medical library during my undergraduate degree, and when I began my MLIS, I worked part-time in technical services at a law library. During my second year, I applied for a liaison practicum, gaining experience in instruction and liaison work. While reference wasn’t originally part of the practicum curriculum, I specifically asked to be trained on the desk so I could check off the “reference” skill from the SJSU report. (I was on a mission!) When the opportunity came for a second practicum, I could choose either another liaison practicum or an e-resources practicum. As much as I wanted to keep doing liaison work, I decided to strategically broaden my portfolio of skills, particularly since my program did not offer any courses or other learning opportunities about e-resources.  

Experimenting with all these different areas of librarianship helped me discover the type of librarian I wanted to be. While I loved digging my teeth into a huge e-journal spreadsheet, I realized I couldn’t do that for 40 hours a week. I was the most energized when working with patrons, either in the classroom or research consultations. I loved sitting out at the reference desk, soaking in the buzz of the library, even if nobody came by! This helped give me direction when I began my job search. On the other hand, my diverse portfolio of library experiences also gave me flexibility on the job market, which was important in an unpredictable environment. Additionally, my experience in collections, e-resources, and circulation makes me a stronger liaison librarian today. Understanding these elements of the library helps me better assist students and faculty who come to me with access issues, and I can collaborate more effectively with my colleagues across the library.  

All experience is experience 

All three of us FYALs took different paths to reach our current academic library positions. Although those paths were varied, they were each valuable in their own ways. All of the work, volunteer, and practicum experience we gained both inside and outside of libraries helped to make us competitive candidates on the job market and currently helps us to be the best librarians we can be! 

Thinking about Contract Work… Positively!  

As a first-year academic librarian on a one-year contract, I am slowly feeling the pressure of time creeping on me as I navigate the job market once again. A previous blog post by YoonHee Lee, a former FYAL (first-year academic librarian, also Korean-Canadian :)), helped me to digest the precarity of contract positions in academic libraries with their thoughtful writing: https://acrlog.org/2019/12/21/reflecting-on-contract-work-and-precarity/ I wanted to build on this by sharing of some of the ways I approach my work, many thousands of kilometres away from home, and the strategies I use to cope with learning, understanding, and enjoying my life even as the clock is ticking.  

Changing my mindset  

Like law graduates doing articling, or doctors being matched for residencies, I came around to the idea of these one-year contracts replacing sabbaticals or parental leaves as a sort of testing the waters of a position. Is academic librarianship even right for me, what are some of the things I look for in an institution, what does a good workplace dynamic look like, what are must-have supports I need in a workplace, what is a good city to live, and so on.  The positive aspects according to the survey participants from Mcniff & Carter’s 2022 study are also reinforced by gaining experiences in different settings and developing social networks within academic institutions. Whenever I think that I am over-compensating by fixating my thoughts on the positive aspects, I take solace in reading interviewees’ transcripts, statistics, and discussions, and it helps to reframe my mindset in a more beneficial way.  

Tackling Manageable Projects  

The constraints of a year-long contract are most felt when I am thinking about projects, committees, and organizations to join. Since I don’t know where I will be in a couple of months, it’s hard to write my name down for something when a role comes up or even choose which email to register for a professional association with. Something I do to counterbalance this wishy-washy feeling is to actively seek partnerships in the library or projects I can help with in the short run. For instance, even though I am a research librarian and outreach is not explicitly expected of me, I work with the outreach department during exam seasons to help with crafts, games, and opportunities to share what I do at the library with students. Another workshop I did recently combined my background (although limited) in scholarly communication on how to publish in STEM for the first time, with the engineering and scholarly communications librarian. Finding opportunities that I can focus on for the short-term also allows me to get projects from ideation to delivery effectively while showing progress in my skills and knowledge as a new librarian.  

Finding the Small Joys  

There is a rising internet star in South Korea, an editor named Kim Min-Kyung of the publisher Min-um-sa. Her attitude towards life is something that I have been finding refreshing these days. For example, if someone was talking for a really long time and was going on and on about something that I couldn’t follow, instead of cutting them off verbally, she would instead internally think inside her head like, “Wow, how long can this person talk for, this is amazing,” or “Wow, would I be ever able to talk as long as them,” to create some fun and excitement in situations that would otherwise be difficult to quietly sit through. Ways I took some of her advice in my work is finding a laughing buddy at work ie. someone who I would have an easy time communicating or talking to on the daily, finding a peaceful spot on campus to read at, putting holds on books and DVDs in the collection to pick up before work, and going to events on campus from student symposiums, community lectures, to Indigenous walks.  

Concluding Thoughts

As new graduates start to look for work, and as old graduates’ contracts run out, the job market is starting to come alive with new positions and deadlines and stress, but also with the excitement of new positions and beginnings. Uncertainty and ambiguity are some unavoidable aspects academia that I hope will change (or are they avoidable?), but like all things in institutions, change is slow, and so for now, we can only do the best with what we have by being kind and showing gratitude wherever possible. I purposely avoided talking about the negative aspects of contract work in the post as that list is just endless. However, I am happy to connect with any library students or others on contract if anyone needs a set of ears to rant on! 

Can You Manage Our Library’s Instagram Account? 

In my very first ACRLog post, I talked a little about how librarianship is my second career, and that before I went back to school for my MSLS, I worked for six years in communications and public relations. A part of my work at the public relations firm involved running social media accounts. Building on that, when I was a graduate assistant at a campus library during grad school, I also helped run that library’s Instagram account, which was a great way to bridge the gap between two different subjects (health vs. libraries) with a common denominator (social media). 

At some point during my interview process for my current position, I mentioned this social media work. With that in mind, after I started at my current library, I wasn’t surprised when my library director asked me if I would be willing to create a social media plan for our specific library’s Instagram account and take over as the primary person to manage the account. I’m sure that I’m not the only librarian who has experienced this type of social media ask – so I wanted to share some social media tips and tricks that I’ve picked up both from my communications/PR days and from my librarian days. 

What do I do first?!

Whether or not you have previous professional social media experience, if someone asks you to take over a social media account, don’t panic! Chances are that you have a LinkedIn, so remember that you already have some experience using social media for professional purposes, even if it’s not necessarily a professional account (like for an official organization or business). 

Have a conversation with others in your library, both your supervisor and your fellow librarians and library staff, to figure out what the vision is for the social media account. Do you want to be funny? Wholesome? Informational? Make sure everyone understands the vision, even if they won’t be directly involved in managing the account. 

I would also strongly recommend creating a social media content calendar (a search for “social media content calendar template” brings up a lot of results to help you get started). Plan ahead for what content you’ll post, and when you’ll post it. This is especially important when you first start running an account, because it will help you feel less overwhelmed. Thinking about content a few weeks or a month in advance gives you time to create things like images, infographics, or videos, and helps others know what’s coming too. It also helps you to think through your other responsibilities and figure out how often you can reasonably post. For especially busy weeks, if you have three days’ worth of content ready to go on Monday, that means you can go ahead and schedule it all to go out on specific days throughout the week. Check in with the folks you work with to see what ideas they have and ask if they’d be interested in helping to create any content (or starring in a fun video!). Even if you’re in charge of the account, you don’t have to do this alone! 

How do I know what to post?

Some posts will be self-evident, so don’t worry about having to brainstorm super creative content several times a week. For instance, every time my library’s hours change, we post a fun image on Instagram that shows our new hours. When I was in grad school, every time the library where I worked got a cool new book, I would create a simple image with the cover, name, and author, and share it so students would be aware. For major library celebration days, organizations like ALA create graphics and social media toolkits that are free to download and use – for example, here are the materials they put together for National Library Week last week.

I’ve also used this blog post from a consulting firm that works with libraries and other community-focused organizations as a guide when I’m feeling stuck. Their focus on how to think about marketing through a library lens helps me refocus on what I CAN do as a busy librarian and what would be most impactful on social media, while also not taking up too much of my time when I’m feeling overwhelmed.

What else do I have to do?

As you’ve probably already guessed, there’s more to running a social media account than just creating graphics and posting them with a caption. The current goal for me with my library’s Instagram account is for me to post three times a week (ish). Each time I log into the account to post something, I also take time to answer any direct messages we’ve received, scroll through the account’s feed to like and post comments on other posts, and note any fun posts from other library accounts that might be an inspiration for one of our posts. No one knows exactly how the mysterious algorithm works, but we do know that engaging with other accounts is important for our own account’s numbers. 

Pulling monthly statistics is also an important part of running an account – that way, you’ll know what types of posts get the most engagement. Even on professional accounts, the stats won’t be available forever, so I have a standing to-do list item at the beginning of each month to add statistics from the previous month to an Excel spreadsheet. For any posts that involve other people or organizations, I also try to tag those collaborators to give them the acknowledgement and visibility that they deserve. Finally, I also include alternate text for all the images and subtitles for all of the videos that I post on Instagram. Accessibility is important!

What other resources are there to help me?

There’s a whole library hive mind out there to help you in your professional social media journey! In addition to what I’ve already mentioned, a few that I often turn to are: 

  • Library-focused posts, like this one, from firms and organizations that I trust (this particular firm has done webinars in conjunction with ALA committees multiple times).
  • Librarian-run substacks like Content Prompt (there’s more out there than you might think!).
  • Discord servers, Facebook groups, and Reddit threads of social media professionals, librarians running social media accounts, and more (again, there’s more of these than you would think!).

Why does it even matter for libraries to have social media accounts?

I’m a big believer that we need to meet people where they are. As an academic librarian at a library that’s serving busy students and faculty, our students are almost all on social media. That’s where they get information, find things to do, talk to their friends, and more. I know we won’t reach every student, but if we can reach even a few to tell them about events, resources, and more – and to encourage them to tell their friends – then in my view, it’s worth it. Students are overwhelmed with demands for their time and attention, and it’s not enough to assume that they’ll come to the library if they need it. We need students to know that librarians are here to help – and social media is one important way to get that message across.

Is it worth it?

As I mentioned above, last week was National Library Week, and the theme was Find Your Joy. I spent a lot of this past week filming my fellow librarians sharing what brings them library joy and where they find library joy, and editing their comments into a video. Did it take me all day on Friday to put this video together? Yes. Was it worth it? Definitely.

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