ALA Demo Hell
I usually avoid the orchestrated demos many vendors offer at ALA â€“ you know the ones I mean. There is a small seating area and thereâ€™s an infomercial-type presenter â€“ or even worse an annoying robot or Elvis impersonator. My preference is to have a rep take me through a one-on-demo where I can interrupt with my questions. But I wanted to find out what the vendor was doing with a new platform rollout, and they said â€œWeâ€™ll be starting the theatre demo in a few minutesâ€. I needed to take a rest anyway, so I sat down.
The â€œtheatre hostâ€ (I donâ€™t know what you call these people) came over and said hello and announced my name to everyone within 50 yards since their sound system broadcasts to several aisles away. Who needs Foursquare to let everyone know where I am? Ms. Theatre Host (MTH) just took care of that. After a few other folks sat down MTH delivered the canned speil about all the great new features. Then MTH asked us if we were ready to â€œget in the zoneâ€. What? I just want a damn demo.
Turns out there was no theatre demo. We all just shifted over to one sales rep who gave a canned demo on a 20â€ monitor. It took all of two minutes and didnâ€™t yield much information. Why are you making seven people watch the demo on this tiny monitor when youâ€™ve got a 72â€ flat panel right over there? They did give away a $25 gift card just for taking time to suffer through this. I didnâ€™t win. Overall I felt like a loser. Is there anyone who actually enjoys these things?
A Post-ALA Tip For the Hungry
Prior to ALA you’ll find all sorts of “how to get the most out of the conference” tips being offered. Beyond the “carry a snack” tip I don’t see many suggestions for satisfying one’s hunger – which gets worked up quickly walking the exhibits or sitting through an interminably boring presentation. It’s true the library mags offer lists of “nearby” eateries, but when I’m in the middle of a busy conference day, I just want to grab something fast and cheap – and those magazine articles tend to list pricier restaurants that are farther away and chew up more time. Did you see the long lines and prices at any food booth in the DC convention center? Wait 20 minutes for a $6 cold and dried out hot dog? Forget that.
Did you know there was a great supermarket exactly three blocks and a five-minute walk from the convention center? Nowadays most decent supermarkets have lots of prepared food options. I walked over there and got a custom-made sandwich for $4.99, a huge orange for $.70, and a bottle of cold water for $.79. You could barely buy a bag of chips for that total amount in the convention center. I was back in the convention center eating my freshly made, healthy lunch in an air-conditioned room 15 minutes after I stepped out to buy it.You were probably still in line waiting to buy a stale, overpriced burrito. So the next time the library mags prepare their articles on food options for the conference, I suggest they scope out any supermarket or convenience stores within a 3-5 block radius of the convention center. That will do all of us a favor – hey – the bus folks might even include it on one of the routes.
They Still Don’t Get Us
A favorite librarian past-time is locating an instance of a journalist or author using “librarian” in some way – a metaphor or otherwise – that demonstrates a complete lack of understanding of what we really do or the skills we use in our work. For example, “Once she mastered speed reading, she could read more books in a day than most librarians could read in a week of sitting at the desk while they checked out books”. That sort of stuff tends to make our blood boil because whoever wrote it clearly has no idea what we really do and is just buying into that same old stereotype.
I made that one up (Ok, it’s not that great but you get the point), but here’s a real one I came across that’s a bit more sophisticated. In an NYT article about the opportunity cost of the wasted time people spend searching for things on the web (that is, there’s much free information, but is it really free if you spend 15 minutes trying to find it – what was the opportunity cost of your time), the author, Damon Darlin wrote:
Google makes it easier to get search results by suggesting possible search terms as a query is typed. (Engineers there, who must measure just about everything, had noticed that query lengths were becoming longer as we turned into a nation of research librarians.) Typing some queries gives you the results right on the top of the search page. Type in â€œpoison center,â€ for instance, and you get the toll-free phone number for poison emergencies.
But he couldn’t have used “research librarians” more incorrectly in this context while trying to make his point. It’s just the opposite in fact. If we were turning into a nation of research librarians all the searching would in reality become incredibly compact and efficient – resulting in vast amounts of saved time. We’re not the ones typing statements such as “I need to find the phone number for a poison emergency center because I just swallowed some Drano” – that’s what everyone else is doing. Research librarians – knowing how Google is structured – would just type “poison center drano” or even more likely “antidote drano” (even in dire emergencies we can’t help but think smart). So while we all appreciate the power of search suggestions – it wasn’t needed because we turned into a nation of research librarians. It was needed because we are mostly a nation of search dummies.
Sheesh, will they ever get it?