I’ve written before about the faculty workshops we offer at my library. When we started to expand our offerings a few years ago we thought it would be a good opportunity both to promote our resources for faculty as well as engage in some general library outreach. While we’re a small college library we do have resources for faculty research and scholarship, often more than our faculty realize (especially if they’ve come from graduate work at a large research university). And it worked for a while — our workshops met with a reasonable amount of of success and were well attended.
Lately attendance has dropped off, and there could be any number of reasons for this. One is that there are simply more events on campus these days, more possible ways to spend those periods of free time. I’m at a commuter college and we have a club hour once a week, and it’s incredible how much goes on during that 90 minute block (for both faculty and students). We’ve tried a few different days and times for scheduling but inevitably I get a handful of emails after the fact from faculty who wanted to come to the workshop but just couldn’t fit it into their busy schedules.
Another possibility is content exhaustion: while we’ve refreshed the topics we cover in our faculty workshops, it’s possible that we may be beginning to exhaust the number of faculty who are interested in the workshop content we’re offering. There are a few workshops that remain popular and a few that stubbornly, disappointingly don’t. It’s probably time for us to reevaluate our workshop content and either refocus or consider how to better market the underperformers.
Recently we’ve started to consider a faculty workshop menu: a choose your own topic combo from our range of subjects. I know many libraries have tried this method for promoting information literacy instruction for students. We plan to create a menu and then communicate directly with individual departments, offering to schedule a workshop with the components they choose at a time that’s convenient for them (perhaps a department meeting?). We might even target multiple related disciplines, for example, the allied health departments.
A quick web search didn’t return examples of other libraries marketing their workshops to faculty menu-style. Has anyone tried this method for faculty outreach? What other successful strategies have you used to market library workshops to faculty?
Over the past few semesters we’ve ramped up the number of faculty workshops we offer at the library where I work. We’re a small library in a fairly large college, and it can be tricky to balance our faculty initiatives with student instruction. Faculty sessions usually take longer to prepare, and since we only offer one workshop on a topic each semester, we can’t economize on prep time the way we can with some of our library instruction for students.
While library instruction to students is an important mission for our library (and a huge part of my job), we only have the students for a relatively short time before they graduate. Faculty, on the other hand, tend to stick around for awhile. So I think there are several good reasons for continuing to offer as many faculty workshops as we do:
- In my experience many faculty members are actively interested in learning more about the resources the library has to offer. Some of my faculty colleagues have mentioned to me how fast the research landscape is changing, and how difficult it can be to keep up. Offering workshops on advanced search strategies for the catalog and databases encourages faculty use of our books, databases, and other materials, which makes good sense for the library.
- Faculty workshops are opportunities for outreach and to raise the library’s profile in the college. We’ve met lots of new faculty members recently, as well as faculty from departments that aren’t traditionally heavy library users. The library has partnered with the college’s new center for teaching and learning to offer our workshops through their faculty development program. This partnership has given us additional visibility on campus, and their talented intern has created beautiful posters for us to use to advertise our workshops.
- Anecdotal evidence over the past few semesters suggests that many faculty who come to our workshops request library instruction for their classes, too. Thus, faculty workshops also provide opportunities for us to promote student library and information literacy instruction. Our workshops are open to all faculty at the college, and it’s especially nice to have a chance to connect with adjunct faculty, who can be harder to reach than the full-timers.
Does your library offer workshops or classes for faculty? What strategies for faculty workshops have you found successful? How do you balance the instructional desires/needs of faculty and students?